Marketing isn’t rocket science. In many cases the aim is simply to make you stand out from the competition.
This can be down to a simple matter of getting the wording right so that you promote your business in the best possible positive light. Here are some handy words and phrases that can help lift your marketing copy above the crowd.
Networking – some people are naturals at it, others need to work hard. Whatever your views you should remember that it is one of the most cost effective ways for small businesses to grow new business and get repeat work.
It is estimated that networking and word of mouth advertising are jointly likely to bring in seven times as much business as any other form of advertising. And generally it is free.
Never heard of content marketing? You may not have heard the phrase but you’ve certainly seen it in action.
Every time you visit a website, be it for entertainment or news, you are engaging with content marketing. It is the information you are accessing, what you are actually seeing and reading.
I think it is true to say that everyone visiting your website for the first time has something in common – they are curious.
They want something from you, information, a product or a service, so they visit your website. That website’s job is to turn that enquiry into a client. To do that, you need to make them curious enough to contact you.
If you are a small business I know that you will be doing everything to save money wherever you can. Here are five easy ways to do just that:
1. Contract instead of hiring. Employees need office space and equipment. They need training. They need their insurance, sickness and holiday pay. Hire a contractor or freelancer instead and see how much money you save immediately.
Tuesday 9th May saw some business colleagues and I hard at work on a course – a golf course, that is!
We were pleased to support the latest James Hopkins Trust Charity Golf Day and, although our team didn’t win, we had a marvellous day out mixing with other Gloucester business people.
Our team was representing Severn Signs and you can see in the picture Rob Wallace, Managing Director of that company, Tony Lawrence, owner of Gloucester’s Kodak Vision Centre and me, Clive Hannis.
In our hectic modern world it is essential that you prioritise your daily tasks. Here are four tried and tested methods employed by successful businesses.
• ABC Method. Divide your tasks into three levels of importance, A, B and C. Then prioritise within each category 1, 2 and 3. Start with job A1, then complete A2 and work through to C3
• Eisenhower method. President Eisenhower summarised his theory as “what is important is seldom urgent and what is urgent is seldom important.” The Eisenhower Method divides tasks into four categories; important & urgent, important but not urgent, urgent but not important and not urgent and not important. Do the important & urgent and important but not urgent tasks first.
I’m sure you all remember Corporal Jones from Dad’s Army shouting “Don’t panic” and then running round in circles doing an excellent impersonation of a headless chicken.
Sometimes you can find yourself in a situation where you are unexpectedly put on the spot and have to think on your feet to come up with some answers. It could be an awkward question in a Q&A after a presentation, something that a client asks that you haven’t considered before or even a press interview.
Don’t panic. Here are some quick and easy ways of coping with such a situation:
• Relax. Take a couple of slow, deep breaths. Keep your voice calm and controlled. Think clearly. Confident body language and a relaxed expression will reinforce the belief that you are in control of the situation.
Now don’t worry – I’m not going to go all New Age on you, but I am always open to suggestions about improving productivity and reducing stress.
It has to be said that there are some very useful techniques that can be borrowed from the current Mindfulness movement to make your working life easier and more productive.
• Go for a walk every day. I find I have some of my best ideas when out for a stroll and yes, you can find time. Don’t forget a notebook.
• You don’t need to aim for perfection in everything you do. Just try and do better than you did yesterday.