In an age of fast internet speeds, short attention spans, and an increasingly mobile landscape – video is a tool that has become accessible to all businesses and embraced by consumers in a way that you cannot afford to ignore!
Your business may be big or small, either way, the implementation of video is vital to the success of a modern-day company. Whether it be a video on your website’s homepage, a sales tool as a part of an email campaign, or an internal staff training video – video can be used to captivate your audience and greatly increase your chances of achieving your end goal. From boosting sales to building brand reach, we’ve got several reasons why you should care about video—along with examples of how video can help your business and save you time and money in the long run.
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Access to the second largest search engine globally
Second to only Google, YouTube is a platform that is viewed by billions each and every day, totalling 250 million hours of video each day. It’s where your potential buyers are searching, so why not create the content to answer their queries? “How-to” searches are among the most popular on YouTube, making educational content a strategic opportunity in terms of driving more traffic to wards your company. Any business can do with a ~How-to” video highlighting their key services to the public, so make the most of the platform by understanding how YouTube content fits into the buyers’ journey.
2. More likely to appear on the first page of Google
Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. Video implementation increases your chances of ranking on the first page of Google results. This is important as a lot of users of Google will only refer to the first page (71.5% of people).
3. Instructional videos are a must
Statistically, website visitors are 64 to 85% more likely to purchase after watching a product video, showing the power they have surrounding instructional and promotional videos. Products can be complex, and it’s essential that your audience understands yours before they make a purchase. An explainer video gives you a chance to show—not just tell—potential customers what you’re offering and how it solves a problem.
4. Customers want to watch videos
Without a doubt, video content is your audience’s medium of choice. 51.7% of global internet users aged 16 all the way to 64 say that watching videos, TV shows and movies is their primary reason for using the internet. On top of that, 86% of people would like to see more video from brands. If a video is available to watch for a company overview, tutorial or testimonial, you are likely to attract more customers and views to your page.
5. Stronger brand affiliation and connections
Video content whether it be on your company website or on YouTube provides both audio and visual stimulation, making potential clients stay intrigued with your services you are offering for longer. Therefore, they are naturally developing stronger affiliation and interest in the content they’re consuming. Especially for small businesses who are striving for brand recognition and to make a name for themselves in the industry, video is a crucial aspect to utilise in your companies marketing. In 2020, 94% of marketers reported that video converted the same or better than any other content form. Today, buyers want to connect with brands, and creating webcam of videos or screen shares can start to build that relationship authentically.
6. Low cost
Many companies associate video production and editing at coming at a huge cost, when in fact it is completely the opposite. There isn’t a long list of equipment that makes getting into the video marketing space tricky, all you need is a high-quality camera and good lighting! More organic home videos usually do extremely well across social media and on your website as customers love this real connection they can share with these small businesses. Here at Dynamic, we offer a video production service where we will produce everything for you anyway. From equipment and set up all the way through to the editing stage, our team of experts will work with you to create the best company video you can ask for.
7. Show up more on social feeds
In 2021, 93% of businesses landed a new customer because of a video on social media. Whether this be highly professional or more of a relatable one, video gets a long way across your social media. Videos are more likely to be shared, liked and commented on, especially when they are from the owner themselves. People are more likely to stop mid-scroll for eye-catching video content and those interactions will always help your reach. So when it comes to social, video is your express route to being seen.
8. Tell the story of your business
There’s no better way to reel buyers in than with a compelling story. If you tell the story of how your business established and how it became what it is today, customers will be able to relate to yourselves on a more human level. With this connection this your audience, you can then get them to record video for testimonials. Getting a customer on video can be as simple (and as low-cost) as asking them to record themselves on their webcam or phone. Either way, it’s powerful to have a real person explain in their own words why they love your product, your brand, and your team. People are more likely to act if they are hearing it directly from the horse’s mouth.
9. Track your potential buyer consumption rates
Video metrics are a way of which we can view how long a potential customer stays watching a video for. It’s now not only possible but easy to track how long people are watching and what areas of your video are being re-watched or skipped. This means we can adapt future videos for you, including content that your consumers enjoy watching, and get rid of content that these customers are skipping. You’ll be able to use the analytics behind these videos to direct content towards what does well and what doesn’t.
10. Video is the future!
Companies that use video are growing revenue 49% faster than those that don’t. The numbers speak for themselves, but we’ll say it anyway: You need video.
Now that you know why small businesses need video content, just remember that it’s not only video that will help your business grow, it’s how you use it. For more information on where you should be using video, do not hesitate to contact us, you may just find the information you are looking for!