The art of photography has been around for hundreds of years now, birthed in the 1820’s by French inventor Joseph Nicéphore Niépce. As a result, he is credited with being the world’s foremost photographer who invented photography. When Joseph captured the first ever permanent picture, who would have known what was to come within the industry. Photography has continued to advance on a monumental level, with the possibilities endless for the types of pictures that can be taken. But what about photography for your business?
Any business owner knows the importance of having images of their business portrayed across the internet. Whether this be products, services, location or of you, professional photography has endless benefits in making your business stand out from your competitors. Photography provides the visual solutions that your business needs to look professional, give you personality and ensure that customers trust you to complete business with you. Let’s have a look at 3 key reasons why photography will benefit your business today.
Meet The Team
When you have photography done for your business, you should always include pictures of yourself in a ‘Meet The Team‘ format. No matter if you are the managing director or just a worker at the business, every name should be shared and presented equally online. By including your face, this gives your business a sense of identity, with customers much more likely to complete business with you if it comes across on a humane and personal level.
By showing the real people who operate behind the smoke and mirrors, it gives prospects an idea of who exactly they’ll be working with and shows potential employees that you’re proud of the people on your team.
Keep Your Business Up To Date
By having up to date visuals of your business on your Google My Business, website and across your social media, this will give your business an identity across these key platforms where most of your business will be done or marketed. This will help establish your brand identity by showing your customers exactly what is so special about you and your products. With social media now an essential part of consumer/seller interaction, audience engagement is of the utmost importance, therefore your photography used on these channels should reflect your business.
Images are key to persuading and giving confidence to potential customers when they see your previous work. If the current photography on your website is of poor quality and lacks professionalism, this will undoubtably reflect rather poorly on your business. Having exceptional photography next to all of your product descriptions will greatly enhance your site traffic, and your return on investment should be palpable.
Take Advantage Of Industry Knowledge
It may come as a shock, but taking pictures on your phone that you think look nice does not class as professional photography. Although they may look nice on a smaller scale, when uploaded onto a website, they can lose their quality. by doing your own photography, this can be very time consuming for it all not to be worth it when it comes to uploading the images. If you’re trying to achieve the incredibly wide range of content needed in today’s world (such as ultra-HD photography, CGI and 360’s) the range of skills required and the level of investment could be immense.
When it comes to hiring as photographer, make sure to ask them questions about what they think will work best. Photographers are creative geniuses when it comes taking the best visually pleasing images. Depending on how you want your business to come across, your photographer will be able to bring your idea to life and make it more accessible to your audience. Getting the perspective of a creative outsider (like the photographer) is invaluable.
By investing in professional photography for your business, this can go a long way in communicating who you are, what your business does, and what your fundamental values are. Consistently good pictures will help your online brand grow and reach more prospective customers naturally. By appearing more professional, people are more likely to trust your products or services, ultimately transitioning into better business and an improved company reputation.