No matter what size your business is or what industry you work within, all companies want to remain competitive when it comes to Google searches.
The pecking order of which your business appears when key words, phrases or questions are typed in to Google will be the customers interpretation of your business from the get-go. Any company that wants to remain relevant when it comes to Google searches in the digital marketplace must find ways to improve their visibility online. The simple answer is the power of SEO, or, search engine optimisation, to be exact.
SEO holds the power by optimising your site and blog content for search engines like Google, giving your work, products or services more expansion online. You may be asking, what is SEO and how do I do something about it? Well, you’ve come to the right place! Here are 3 tips and tricks in order to boost your visibility online and to enhance those Google search results surrounding your business’ industry of work.
Before we start, we must understand that SEO does not work overnight, nor is it a quick or short-term tactic of increasing your audience base. It takes time and consistent effort. But the payoff is significant for those who want to reach more potential customers online. That means that if you want to learn how to improve Google search rankings for your business, you’re going to have to work at it.
1) Keyword Research
The importance of utilising keywords within everything you do is highly important for Google search results. SEO keyword research involves finding the right keywords that your target audience uses to find products, services, and brands like yours. Once you have a list of effective keywords, you can start creating targeted content that can appear in the search engines for relevant queries. These keywords should be used in everything you produce. From copy and blogs to paid advertising and social media, using keywords will make your business stand out from all the other companies in your bracket. Topics that you can brainstorm in order to gage some keywords for your business include:
- Words related to your product or service offerings
- Important words within your industry
- Words related to the challenges your brand solves
- Think about the topics that are most valuable to your target audience
- What do they need more information on before they make a purchasing decision?
- Put yourself in your audience’s shoes
2) The Power of Social Media
Possibly one of the biggest advertising techniques you must be using today, social media is more important than ever when it comes to appearing high on that Google search list. If your company does not have social media, stop what you’re doing and create these pages today. Social media pages will create a following for your brand which can be shared or liked by anyone, thus the possibilities are endless for audience growth. By utilising key hashtags and using links for your website or services, Google will push these posts more so that your competitors who are currently not active across social media. The key platforms to cover when it comes to social media are:
- Google My Business
- Tik Tok
Both internal and external linking impacts your search engine optimisation hugely. You’ll need to spend some time reviewing your internal linking strategy as well as finding new opportunities to build reputable links back to your own content, which you can easily do by using these links in your social media posts, and by linking your social media channels to your google account through your business’ website.
3) Make Sure your website is fault free
No matter how great your content is, there’s a good chance it will stay buried if you don’t focus on on-page SEO in addition to content creation through these other channels such as social media and blog posting. These media channels such as social media, articles and blogs/forums are extremely important, but if the website cannot display them properly, what use are they in the long run?
You can start by fixing broken links. These are links to web pages or content that no longer work. Google can spot websites that contain broken links and may not recommend websites that contain many (virus warning). It may be that an improper URL was entered by the person who published the content, or a previous social media post has been deleted or edited since it was linked. No matter what the reason, it’s important not to ignore broken links. These can impact your search engine rankings.
Do not waste your time and utilise your pages SEO today to ensure you are recommended higher on Google searches. You will need to dedicate time and effort into your SEO, but the results will be more than worth it if you simply follow these 3 tips and tricks. If you have any questions surrounding the SEO work we do here at Dynamic, do not hesitate to contact us today, and we can answer any question you have surrounding how to be searched more across Google.