Analytics and Post Exposure on Facebook

by | Mar 18, 2020 | Blog

At Dynamic Sales Solutions, we know how important it is for your social media

to be engaging but also have benefits to you and your business. This is why analytics and post exposure are so important to consider when posting on social media.

Social media platforms such as Facebook are a fantastic way to advertise your business and its services. However, no matter how good your content, imagery or text is, if you’re not considering what your audience want to see and using analytics to tailor to your audience, you may limit your post exposure. Social Media when used effectively can be a really fantastic tool to increase your post exposure.

Facebook has some fantastic insights and analytics options that will allow you to see a wide range of interesting facts about your businesses Facebook page. This includes being able to see when your page is most active, how many likes and followers your page has and the engagement you’re getting from the public on your Facebook posts.

On Facebook, you can adjust a range of settings to look at the data that has been collected as early as today and as far back as 28 days! You can also see your five most recent posts, which will tell you the reach and engagement of that post, allowing you to see what works and what doesn’t! Using this data collected by Facebook you can determine the best times to post to interact with your audience and means you can discover what kind of imagery and text gets the best reaction with your followers.

There are a range of things you should consider when wanting to craft an engaging social media post.

The choice of language is vital to engage with your target audience. Depending on your business and your service you need to consider what type of language you use when interacting with your customers, is it informal, formal, humorous or emotive? Ensuring you have a consistent method and tone of communication is vital to building a rapport with your customers on social media.

It is totally up to you on the choice of language you use and also the choice of emojis!

Emojis are a great way to connect with a younger audience and can add a fun element to your social media posts.

An Image speaks 1,000 words, which is why it is vital for your imagery to correlate and relate to what and the way you are writing that post about. Using photos of current projects, stock images and encouraging customers to send in their own photos not only advertises your work and your business; it shows to the public that you have thought about what you’re posting and adds a personal touch to your social media.

Getting personal can be a great way to get to know and relate with your audience, building trust and a relationship online. This goes hand-in-hand with your choice of language, emojis and imagery – use the statistics to aid this!

At Dynamic Sales Solutions we can help you increase your social media engagement, regularity and following. Are implementing marketing package includes a wide range of social media, design and web marketing solutions, that will aid your business and boost its online presence.