I can already hear you saying “where did that year go to?”

Time flies, as we all know, and the end of 2017 is fast approaching. Everyone is frantically working to meet those Christmas and end of year deadlines in time.

Just pause and take a moment to think back to January this year. After your Christmas break I bet you returned to the office full of vitality and fresh ideas of how to make 2017 the year that you made the big break through and really built your business. You had a strategy for the next twelve months with plenty of innovative marketing ideas to push your business to the fore and leave your competitors standing still.

All you needed was some time to get the plan straight in your head and explain your ideas to your team.

And then the phone rang and before you knew it you were head down again dealing with the usual daily routine. All those bright ideas got pushed aside as you found yourself bogged down with the reality of running your business, problem solving and keeping staff and customers happy. Just as you had in 2016 and 2015.

Don’t let this happen to you again in 2018.

Book a regular time in your calendar or diary to work on your strategy and plan for the year and don’t let anything interfere with that time. Treat it as you would a meeting with any one of your clients and don’t let anything else intrude.

Involve your staff so that they know this time is ‘sacred’ and not to be interrupted. In fact, you could get them involved in the planning process too so everyone knows where your company is headed.

Make dedicated time to concentrate on your own business each week and stick to it. Then perhaps 2018 will be the year of your big break through.