Don’t worry, this is not going to be a political rant. We’ve all had to suffer
far too many of those over the last couple of years, enough to last a lifetime! Lol
But when, as business owners, we are bombarded day in and day out by all the “Doom & Gloom” merchants out there, including our very own illustrious politicians and beloved Media, (who know very well that it is “Bad News” that sells), it can be easy to see how some business owners get sucked into the hype and start using these reasons as excuses why their own businesses are not doing well or why they should not invest in that bit of kit or a new employee etc, etc.
The highest profile of these recently has to be Jamie Oliver, who tried blaming “Brexit” for the collapse of his multimillion-pound restaurant empire. Fellow celebrity chef Marco Pierre White, along with many other pundits, quite rightly said Jamie was being “delusional”.
I’m not naive enough to say you should bury your head in the sand and not be aware of what’s happening around you (think Woolworths), but equally I have learnt over the years that, in business, there are always winners and losers whatever the state of the economy.
Personally, I have made some serious howlers over the years, some that have cost me a lot of money, but do you know what? Not a single one of those errors ultimately was anyone else’s fault but mine.
In fact, had it not been for a couple of those howlers, Dynamic would not be the business it is today, because unlike Jamie I didn’t take the easy route out and come up with lame excuses or blame outside influences. I looked at our service offering, looked at ways it could be improved, added to or enhanced, and made it so.
Because that’s what any good business does. They continually adapt to the market around them.
So whatever the result of the General Election in December don’t let it get you down and make 2020 your best year ever, because you and you alone are in control of your destiny.
Merry Christmas and a Prosperous New Year!
PS: For our younger readers, Woolworths was a retailer that had a shop on every High Street but sat on its laurels and didn’t “change with the times”, so sadly, after over 100 years of trading, it closed its UK stores in January 2009. They won’t be the last!