Here’s a marketing tip that may sound simple but is crucial to growing your business – you must get your pricing right.
If you say that you are offering a top quality service or product but only charge an average price, people will be suspicious.
Equally, they won’t be impressed if you advertise bargain basement type goods at a premium price.
If people don’t think they can trust you, they certainly won’t buy from you. To gain that trust you must spell out exactly what you are offering at what price and why – tell your customers a story.
Here’s a marketing tip that may sound simple but is crucial to growing your business – you must get your pricing right.
If you say that you are offering a top quality service or product but only charge an average price, people will be suspicious.
Equally, they won’t be impressed if you advertise bargain basement type goods at a premium price.
If people don’t think they can trust you, they certainly won’t buy from you. To gain that trust you must spell out exactly what you are offering at what price and why – tell your customers a story.
• If you want to attract premium customers, then charge a premium price and explain what the extra quality is that makes it worth that price.
• If you want to attract more price-conscious customers then make it a bargain price but explain how you are able to keep your prices low.
Just remember premium customers will be put off by bargain prices and bargain hunters won’t pay top prices.
Dynamic Sales Solutions are Gloucestershire’s specialists in all things relating to marketing. Our experts can offer advice and help with all your marketing needs, including creating fantastic websites.
Get in touch for an informal discussion on 01452 534860 or visit our website dynamicsalessolutions.co.uk to see what we can do for you.