The dIGITAL team you can trust with your mARKETING
When you really start to think about digital marketing things can get complicated quickly. If you’re not already doing it, you probably know that you should be. There may be a lot of things to think about including web design, but we can help.
On-Page SEO (or On-Page Search Engine Optimisation) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries. On-Page SEO communicates the importance and relevance of your website and pages to Google.
Through implementing regular on-page SEO, your content becomes more likely to rank highly in front of users searching for your keywords. Content is one of the most important ranking factors for Google, which looks at your website content to determine the overall quality of your site and whether it provides value to visitors. If your copy across the site is of poor quality and does not read well, people will not trust your site, and neither will Google.
PPC (Pay-Per-Click) management is the process of creating a pay-per-click ad campaign that can be utilised for your business’ best interests. This is a type of online advertising that allows businesses to bid on keywords to place their ads in front of potential customers. When someone searches for those keywords in a search engine, the business’ ads appear alongside the organic search results.
We only reccomend PPC for business who sell products or are looking to push specific services, as Google Advertising works for some business types, and others not. This can prove to be an effective way to test the waters before diving into a larger advertising campaign. When you bid on keywords, you can set a budget that fits your needs, and you can easily adjust your bids or cancel your campaign at any time. This makes PPC a great way to find out what works and what doesn’t without making a large investment.
For some, the world of email newsletter marketing is seen as outdated. Years ago, receiving an email was exciting and rare. Nowadays, many see it as quite the opposite, as we are bombarded with emails daily. Many businesses are of this opinion because of the tremendous changes in social media marketing, believing that these platforms have taken over the advertising world. When in fact, email newsletters are an important component of effective email marketing and branding, with ignoring them ultimately restricting brands from future growth. It contains important news and updates to make your audience aware of your brand or products and other significant information. This method is a cost-effective medium used to boost your business, being imperative in taking your brand marketing to the next level, something your competitors may not be currently utilising.
Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.
By fostering partnerships with neighbouring sites and using the correct software (which we have available), off-page SEO ensures your website is reaching the right people through improving what is going on in the back-end. Google uses ranking factors that occur on your pages and outside of them, therefore both forms of SEO are important for your website.
Depending on your needs, you can sometimes focus more on one of these SEO types.