The answer is a resounding “Yes!”
It may well be that your service cannot be sold online. You’d have a hard job cutting people’s hair online, for example. Your strength will be cutting hair well and employing expert staff and you will devote a lot of time to getting this and the ambience and look of your salon right. However, once you’ve done that, how are you going to attract customers?
An online presence enables you to tell people who you are, what you do and why they should visit you rather than your competitors. If I’ve just moved to a new area, for instance, one of the first things I might do is check out local amenities and these days I’d do it online.
Think of your website as another shop front. You want the window cleaned and clear signage advertising your services and attractive posters showing any special offers. Your website, if well designed, will do this for you as well.
Good design is crucial and may play into your hands. You may have a rival company selling similar products to yours but a much bigger proposition with many more staff and a huge advertising budget. Online, you can compete effectively. No matter what their website looks like, if yours is smart, user friendly and regularly updated, you have as good a chance of attracting customers as your rival. In fact, if their website looks tired and dated (eg the last post was in 2012) then you may actually have an advantage over them, no matter how big they are!
Dynamic Sales Solutions are Gloucestershire’s marketing experts and can offer advice and help with all your marketing needs, including creating fantastic websites. Contact us for an informal discussion on 01452 534860 or visit our website dynamicsalessolutions.co.uk for advice.