We often talk about how important web design is to the success of businesses, large and small. But we talk less about how important content marketing is to web design. The two are inextricably linked, and the health of one directly impacts the health of the other. Here’s a look at how content marketing affects web design and vice versa.
How Content Marketing Impacts
Content marketing has a very powerful impact on web design. But how? Let’s find the answer:
Content Marketing Keeps Web Design Fresh
One of the most important functions of web design is to keep things fresh. That’s why businesses invest in redesigns every few years, even if their overall branding remains the same. They want their websites to look modern and relevant like they’re keeping up with the times. And one of the best ways to do that is to keep pumping out new, original content.
Every time you add something new to your site, whether a blog post, an infographic, or a video, you’re giving your visitors a reason to come back for more. In addition, new content allows you to show off your latest and most outstanding web design work. After all, if you’re going through the trouble of creating great new content, you want people to see it!
That’s where good web design comes in. By featuring your new content prominently on your homepage and throughout your site, you can ensure that everyone who visits will see it—and be impressed by your writing and web design skills.
Excellent Web Design Increases Your Chances of Ranking Higher in Search Results
Excellent web design doesn’t just impact how many people visit your site; it also affects how high you rank in search results. That’s because one of Google’s ranking factors is “time on site,” which refers to how long people stay on your website after landing there from a search engine.
So if people immediately click away because they don’t like what they see, Google will take notice and lower your ranking accordingly. On the other hand, if people stick around for a while and click through to several different pages on your site, Google will interpret that as a sign that your website is relevant and valuable and bump up your ranking as a result. So if you’re hoping to attract organic traffic from Google, make sure you have a killer web design. It could be the difference between ranking on page 10 and page 1.
Good Content Marketing Encourages People to Share Your Website
If you want people to share your website with their friends and followers, you need excellent content marketing—plain and simple. No matter how beautiful or user-friendly your website may be, no one will bother sharing it with anyone else if you don’t have anything worth reading or watching on it.
On the other hand, if you have excellent blog posts, infographics, videos, etc., people will be much more likely not only to visit your site but also to share your content with their networks—which can help increase both traffic AND search rankings (since social signals are also a minor ranking factor). So if you want people to share your website far and wide, make sure you’re investing in quality content marketing as well as impressive web design
Web design and content marketing may seem like separate entities, but they’re very closely linked. The state of one directly impacts the state of the other; strong content marketing can make even a basic web design look good, while impressive web design can highlight mediocre content and turn it into something special. So if you want to succeed in either field (or both!), ensure you’re taking a holistic approach that incorporates both excellent web design and vital content marketing efforts.