In today’s society, the marketing need for gaining results quickly and straight away has taken over the logical thinking of many business owners up and down the UK.
People expect when they implement a marketing strategy, the phone should and will be ringing constantly the next morning. The matter of the fact is, this is NEVER the case. With digital marketing, comes patience, and that is the reasoning why many people try and fail in the world of digital marketing.
Business owners don’t see results straight away and immediately blame the fact that their digital output is wrong or not working, so they stop it. When the fact is, digital marketing takes time and consistency. Staying active online will show your potential customers that you are an active company, marketing a variety of services or products you provide.
When you think about it, do you ever just buy a service or product straight away from a business you know little or nothing about? You are naturally going to take the time to research the company across the web and through social media, seeing if they are the real thing through customer testimonials, pictures of previous work…etc
But the truth is, for every one consumer, there are even more brands looking to break through the noise and truly hook consumers with engaging content. So you need to be ahead of these with your weekly or even daily output!
Luckily for you, consumers are widespread everywhere, meaning there are several tactics you can take in order to gain as many future clients as possible. Social media has very much taken over our lives, and when you combine this with the fact that 87% of UK adults own a smartphone, marketing across these channels proves to be an immensely effective method of advertising your business. To put this into comparison, in 2008, this figure was only 25%, showing just how much the world is changing and adapting to technological advancements. And as the world adapts, so do forms of marketing, with everything done online nowadays.
Think about it for a second. When was the last time you received a phone bill by mail? Or the last time you received a bank statement through the letterbox? Everything and everyone is transitioning to the power and simplicity of the online world. With social media platforms, apps, websites, and so on, there are a myriad of ways consumers interact with brands online, 24/7, 365. There is truly never a bad time to market your business.
One big advantage you can take is the use of company data. By targeting specific demographics and audience segments with certain types of content or incentives, you are more likely to connect with those interested in completing business with you. This can be done through methods such as social media, or through paid platforms such as Google Ads, making you appear higher than anyone else on the first page of the most used search bar in the world.
Through utilising these methods, you can set the stage for long-term value for your business. Like we have already stated, it may be tempting to shoot for short-term wins, but marketers should always consider long-term value when making strategy decisions. By conducting research and diligence into your marketing needs, you are much more likely to gain results off the back of this.
By implementing research and data in your digital marketing, it becomes easier for you to understand what your consumers do and do not react positively to. By creating the ultimate buying journey, digital marketers can see exactly what content is most successful among consumers, and then strategically build upon that momentum for maximum returns. For example, if the majority of leads come from website searches, you are going to want to target Google Ads and website marketing. Whereas, if a majority of customers are coming to your website via social media, beefing up your social campaigns will benefit your business more so than Google Ads. It very much depends what fits the agenda and requirements of YOUR business. There is no point in directly copying the strategies of another business/competitor, as what works for them may not work the same for you.
To put it in a nutshell, as the world of marketing changes, so should your digital marketing strategy. It’s as simple as that. Platforms such as social media and Google are there to be taken advantage of. So the question is, why wouldn’t you start your journey on the pathway to digital success today?
And that is not it! There are still plenty more methods that can be used for advertising your business (analytics, email marketing, video, SEO, Google My Business…etc) and we would be happy to help you!
You may be left feeling a bit overwhelmed by the information overload, and we understand. The possibilities for your digital marketing needs are virtually endless as you can always adapt current methods to work even better. But that is why we are here! If you have any questions or if you are in need of a helping hand to take your business to the next level in terms of your digital marketing, do not hesitate to contact us today!