How do you know your email marketing campaigns are hitting the mark with your customers and potential customers? Generally speaking, you would look at the open and click-through rates of your campaigns, but how do you actually get your customers to open your emails in the first place?
Open rates matter in terms of helping you to understand the percentage of emails opened by both your current customers and any new subscribers. Open rates can help determine if your subject lines are working or not, if the time you are sending your emails out matters to your audience and if your email marketing campaigns are achieving what you expect them to achieve.
We wanted to share with you some of the best email marketing tips to increase the open rates of your emails, increase engagement and ultimately increase sales.
Keep Your Data List Clean
One of the most important things with email marketing is making sure your data lists are kept up to date. Removing inactive subscribers from your lists is really important as it is bad practice to be sent to customers who have not engaged with previous marketing emails you have sent to them.
Think About Your Subject Line
Believe it or not, the subject line you choose can be a make or break in determining how many people open your email. The subject line is one of the very things your customers and prospective customers will see, and this short piece of text will have a massive bearing on deciding if they are going to open the email or not. Email subject lines need to evoke interest and curiosity for the user, enough to click open and read the rest of the email. Some standard subject lines include:
- Questions – Using questions in your subject lines is a great way to engage with your customers and potential customers.
- Announcements – If you have something new and exciting going on, share it with your customers.
- Teasers – Using your subject line to generate curiosity and intrigue in a particular subject area can really work but must be done correctly and not be seen as clickbait.
Send at the Right Time
When it comes to the best time to send your email marketing campaign, there really is no one-size-fits-all approach. This is where carrying out some test and measure emails will help you to determine what works best for your audience. Try sending on different days and at different times and once you review your open rates from the test and measure campaigns, you will have a much better idea of what times work better for your customers. If you have customers on your data lists who are based in different parts of the world, think about sending your emails to those particular people based on their time zones.
Segment and Personalise Your Emails
Think about segmenting your data lists which will allow you to send more personalised and targeted emails to your customers. Sending relevant emails to your customers are more likely going to be opened and inspire them to take action. Something as simple as adding your customer’s first name in the subject line can increase the opening rates by up to 26%.
Good open rates are so important for your customer’s engagement, so by implementing these tips into your email marketing strategy, hopefully, you will soon start to see an improvement in the open rates for all your email marketing campaigns. If you need any help or guidance on implementing an email marketing campaign strategy for your business, our team at Dynamic would be happy to help.
Give us a call today on 01452 534860.