As a digital marketer, generating leads is one of your primary responsibilities. This blog will teach you how to use Linkedin Sales Navigator effectively. It is a premium LinkedIn feature that is specifically designed for sales professionals, recruiters, and marketers who want to generate leads and build relationships on LinkedIn. In this blog, we’ll explore how you can use Sales Navigator to generate leads, its best practices, its features, pricing, and whether it’s worth the investment. Used properly, it can help you to grow your business.
Benefits of LinkedIn Sales Navigator
There are many benefits to Sales Navigator, making it an amazing tool in the right hands. To take advantage of all that it has to offer, it is important to understand all the key features at your disposal. When properly harnessed by a competent Digital Marketer, Sales Navigator can generate your business plenty of active and accurate leads. Here are some key features that you will need to know about.
LinkedIn Sales Navigator Features
- Advanced search filters: Sales Navigator’s advanced search filters allow you to search for leads based on their job title, location, industry, company size, and other factors.
- Lead recommendations: Sales Navigator provides you with lead recommendations based on your search history and activity.
- InMail messages: Sales Navigator allows you to send InMail messages to your leads, even if you’re not connected to them on LinkedIn.
- Sales insights: Sales Navigator provides you with insights on your leads, such as their recent activity, job changes, and company news.
- TeamLink: Sales Navigator’s TeamLink feature allows you to see if any of your colleagues are connected to your leads, which can help you get warm introductions.
How to Use LinkedIn Sales Navigator to Generate Leads
To generate leads, you need to create a targeted lead list. To do this, follow these steps:
- Define your target audience: Start by defining the characteristics of your ideal prospect, such as their job title, location, industry, and company size.
- Use the Advanced Search feature: Use the Advanced Search feature to find potential leads that match your target audience. You can filter your search by location, industry, company size, and other factors.
- Save your search: Once you’ve found your ideal leads, save your search so that you can revisit it later and see any new leads that fit your criteria.
- Engage with your leads: Send them InMails, comment on their posts, or like their content. Make sure not to simply copy and paste responses, you need to stand out and get to know your leads and their businesses, or your messages will more than likely be ignored. Give your leads opportunities to check out your business by maintaining your LinkedIn with links to your website.
LinkedIn Sales Navigator Best Practices
Here are some best practices for using Linkedin Sales Navigator to generate leads:
- Use Boolean search: Boolean search allows you to combine search terms using the operators “AND,” “OR,” and “NOT,” which helps you to refine your search results and find more relevant leads. More on this feature below.
- Personalise your InMails: When sending InMails to your leads, make sure to personalise them and address them by their name. Also, make sure to explain why you’re reaching out to them and how you can help them.
- Build relationships: Don’t just focus on selling your product or service. Build relationships with your leads by sharing valuable content and engaging with their posts.
LinkedIn Sales Navigator Boolean Search
Boolean search is a powerful feature that allows you to refine your search results and find more relevant leads. Here are some tips for using Boolean search:
- Use “AND” to combine search terms: Use “AND” to find leads that match all your search terms. For example, “marketing AND manager AND New York.”
- Use “OR” to find leads that match any of your search terms: Use “OR” to find leads that match any of your search terms. For example, “marketing OR sales OR business development.”
- Use “NOT” to exclude search terms: Use “NOT” to exclude search terms from your search results. For example, “marketing NOT manager.”
Linkedin Sales Navigator Reviews
Sales Navigator has received generally positive reviews from users who have found it to be a valuable tool for generating leads and building relationships on LinkedIn. Here are some of the reviews from users:
- ‘Sales navigator allows to find leads and reach them reliably with ease, for quite a modest price. It’s very easy to segment the leads and the quality of the contacts is generally high.’ – Svetla, IT & Services
- ‘Awesome tool. It helps me with the lead collection, email fetching, and verification., – Ada Bashir, Cyber Analyst
However, there have also been some negative reviews, usually based around the price of the product or how it had not been as effective as they had hoped.
Is LinkedIn Sales Navigator Worth It?
Yes – it is worth the investment if you’re serious about generating leads and building relationships on LinkedIn. It provides you with advanced search filters, lead recommendations, sales insights, and InMail messages, which can help you find and engage with your ideal prospects. Additionally, the pricing plans are flexible and can fit different budgets and needs. If you’re looking to take your lead generation efforts to the next level, it is definitely worth considering.
While you can make connections on other social sites, Facebook and Instagram have a more casual atmosphere, and honing in on the correct professionals on Linkedin is a powerful asset. Here at Dynamic we have it within our arsenal of tools and won’t be dropping it any time soon! If you are looking for linkedin sales navigator help, or anything else web related such as web hosting, don’t hesitate to contact Dynamic!
FAQ (Frequently Asked Questions)
How Does LinkedIn Sales Navigator Work?
It works by providing you with advanced search filters, lead recommendations, and insights to help you find and engage with your ideal prospects. It also allows you to save leads and accounts, send InMails, and track your leads’ activity. In conjunction with your basic LinkedIn profile this creates a powerful tool to help you network more effectively with the correct people, creating relevant leads that you can track with Sales Navigators built in CRM.
What is the LinkedIn Sales Navigator Pricing?
There are several pricing plans to fit different budgets and needs. Here are the pricing plans as of March 2023:
Core: The Linkedin Sales Navigator Core plan costs £69.99 a month when billed annually and includes 50 InMail messages per month, advanced lead and company search, lead recommendations, and sales insights.
Advanced: The Advanced plan costs £110.00 per user per month (billed annually) and includes all the features of the Core plan plus TeamLink, which allows you to see if any of your colleagues are connected to your leads.
Enterprise: The Enterprise plan is custom-priced and includes all the features of the Advanced plan plus additional features such as custom reporting and training.
Is there a Linkedin Sales Navigator Demo?
Yes, there is a LinkedIn Sales Navigator free trial available for users who want to learn more about the tool before making a purchase. The demo is a free trial that allows you to explore the features and benefits for 30 days. During the trial, you’ll have access to all of the features of the tool, including advanced search filters, lead recommendations, and insights. You’ll also be able to save leads and accounts, send InMails, and track your leads’ activity. To access the demo, simply go to their website and click on the “Start Free Trial” button.
If you need any help with this, we offer done for you services that cater to your company’s needs. Don’t hesitate to get in touch!