Never heard of content marketing? You may not have heard the phrase but you’ve certainly seen it in action.
Every time you visit a website, be it for entertainment or news, you are engaging with content marketing. It is the information you are accessing, what you are actually seeing and reading.
The role of content marketing is to attract new clients, business leads, subscribers and sales and as such it is one of the most powerful weapons in your marketing armoury.
So how does content marketing work in practice? You create a website, blog, vlog or newsletter and provide information to people for free. The key, though, is to make it have real value for your prospective and existing clients. At the same time you give them the opportunity to buy goods and services from you that are closely linked to the content.
Take the Dynamic Sales Solutions website as an example. Here we provide valuable free marketing advice and ideas, as well as our free newsletter, Marketing Matters. Our aim is that some of the people who read our content will find it so useful and interesting that they will contact us to explore how we can help them improve their website and marketing and improve their sales.
If you’d like more advice on how to maximise profits in your business give me a call today on 01452 534860 and we can have an informal preliminary chat.