Thinking of hiring a Marketing Agency?
Marketing has been an integral part of running a business since day dot. However, that’s not to say it has always been recognised as such.
Promoting one’s business would have typically began during the ‘sales era’.
A group of excitable yuppies at the end of a telephone calling up hundreds of potential customers, in the hope that they may convince at least one of them to buy.
Technological advances, most prominently the internet, is what led to a change in buyers’ behaviour.
People no longer wanted to be ‘sold to’. They wanted to make informed decisions on how to spend their hard-earned cash. Businesses needed to communicate with their target customers in a much more strategic fashion.
Thus, the need for ‘marketers’ was born.
Fast forward to 2021, the online world is buzzing and you need to stand out.
It’s time to hire a Digital Marketer.
Pros to Hiring a Digital Marketer
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You control the interview process.
Hiring a Digital Marketer means you can decide on exactly what role you need someone to fulfil and what skills you would like them to have. Then you can choose the right person through an interview process designed to identify the right person.
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Build the dream team.
Start with the immediate tasks that need fulfilling and then you can grow your internal marketing team to a really exciting level. Hiring specialists in new areas like paid advertising and social media.
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Long-term Investment
If you choose to hire someone more junior initially, it can be a great way to invest in the future of your business. By training and essentially ‘moulding’ someone to understand your business exactly as you do.
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New Perspective
Whether you hire a graduate or someone with a decade of experience, you are bound to learn something new from them. Gaining a new perspective can be all it takes to get your business to the next level.
Cost of Hiring a Digital Marketer
Like with any position, the salary will vary depending on both the qualifications and the experience of the person you hope to employ.
Typically, a Junior Digital Marketer would expect to be on between £18,000 – £22,000 but if experience is what you’re after then the salary is likely to be closer to £30,000.
Then you have the additional costs associated with taking on a new hire.
- National Insurance is 13.8% of the total pay
- Pension, employers have to pay a minimum of 3%
- Office space and equipment can cost anything up to a few thousand
On a salary of £22,000 that’s an additional cost of £3696, plus the set-up costs of approximately £1,500 for a desk and computer you’re at a total annual expenditure of:
£27,196
That’s also without considering the time spent on the hiring process and the cost of any training you provide during the onboarding process.
Cons of Hiring a Digital Marketer
The one main flaw of hiring just one Digital Marketer for your business is exactly that. It’s just one person, with one set of ideas and one set of skills.
It’s highly likely you will still be required to outsource certain aspects of your marketing, for example graphic design or web development – depending of course on the skill set of your new employee.
Then there’s also the risk that this employee could leave.
Pros to Hiring a Marketing Agency
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A complete team of expertise
When you choose to hire a marketing agency, you are getting the full package. You’re hiring web developers, SEO experts, social media managers, graphic designers, copywriters and more!
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Bespoke packages and services
Most of the time an agency will be able to tailor a package suited to exactly what your business needs. They can be flexible to do as much or as little as you would like.
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Their world is marketing
As a dedicated marketing agency, their employees will be hot on new trends and technology. It is their job to be performing at the very top of their game and this will give your business a huge advantage.
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Cost-effective
Quite simply, for the price (or less) of a new hire, you can access a full team of professionals. There are agencies that are perfectly suited for the budgets of start-up businesses or large enterprises.
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You are in control
Much like when you hire a new employee, choosing a marketing agency is completely under your control. You have the freedom to research and ‘interview’ different agencies before deciding who you feel best suits you and your business.
Cons to Hiring a Marketing Agency
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It might not work out
Like with any business relationship, it might not be the right fit. That doesn’t mean you should write off ever working with an agency again but perhaps you should review exactly what didn’t work with that agency. Moving forwards you can then be clearer about your expectations and avoid any previous mistakes.
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Lots of people
If there’s just one or two of you in your business, it may feel daunting to hire an agency. However, you just need to think of it as your own little team behind the scenes. An agency is on your side, to handle all your marketing without the need for you to manage them!
Cost of Hiring a Marketing Agency
As we mentioned marketing agencies often have a variety of packages for you to choose from. This includes one off services like a new website, to a complete managed digital marketing service.
There is an agency to suit almost any budget.
We obviously can’t speak for other agencies, but for a fully managed package with the following:
- Strategic marketing plan for your business
- Regular website updates
- Monthly blogs
- Weekly social media content
- E-newsletters
You could expect to pay between £1,000 – £1,500 pcm*.
Again, it’s important to remember that every package is bespoke to the client and for an accurate quote please give us a call.
If a new website is what you’re looking for, a starting price would be £1,000 for a standard website.
For one of our more prestige website builds with 5+ pages and e-commerce you could expect to invest between £3,000 – £6,000. Of course, depending on your specific requirements.
In Conclusion…
If you’re looking to get the most for your money in the shape of a ready-made marketing team, then an agency is definitely your best bet!
Especially as you can ultimately choose to spend as much or as little as you would like.
Plus, it’s easy to add on services like flyers, business cards and van graphics which means you can avoid spending your time searching for all these different service providers.
Contact us today to hire your dream marketing team!
*This represents an estimate, please get in touch for an exact quote.