About The Brand/Website
Motor Mods is a Gloucestershire-based family business specialising in auto electrical work and vehicle accessory installations. With over 40 years of experience, they offer a wide range of services, from Apple CarPlay and Android Auto retrofits to heated seats and security systems.
They saw an opportunity to upgrade their website and bring their offering into the modern world. With an extensive redesign, SEO optimised copy, additional videos and photoshoots, Dynamic transformed Motor Mods’ online presence. With a fresh and modern look, Motor Mods can continue to be one of the best in their industry, with a website to back them up.
This included making brand new landing pages for each of their services they offer, alongside adding in testimonials to boost their online reputation even further. We have been delighted to work with Motor Mods across this journey!
SEO Optimised Web Copy
Fully bespoke Website
‘About Us’ Video
Bespoke Video Production
Videos are becoming really popular, not just for people who visit websites, but also for making websites easier to find online. That’s why MotorMods decided to put a special “about us” video right on their main webpage, not only as a nice welcome to their audience, but to boost their SEO rating also.
Dynamic spent a day filming and editing this video at MotorMods’ location. They also made a separate advert for MotorMods’ special Motorhome security system.
Since people are watching more videos on social media platforms like TikTok, it’s a good idea for websites to have videos too. This makes the website more enjoyable for visitors, boosting the UX (User Experience) and also the SEO rating, benefiting towards ranking higher across Google search.
Websites with video present are also more likely to come up on video based platforms such as YouTube, as they work closely with Google, recommending the best videos possible that match to a query searched.
SEO Optimised Web Copy
In today’s digital landscape, having a website that not only looks good but also performs well in search engine rankings is crucial. That’s why we’ve taken a comprehensive approach to SEO (Search Engine Optimisation) when building the Motor Mods website.
Keyword Research and Implementation
We began by conducting thorough keyword research to identify terms that potential customers are likely to use when searching for auto electrical specialists and vehicle accessories. Phrases like “Apple CarPlay & Android Auto,” “cruise control,” and “heated seats” were strategically placed throughout the site, including in headers and product descriptions.
Meta Descriptions and Alt Text
To further enhance search engine visibility, we crafted compelling meta descriptions for each page and used alt text for all images. This not only aids in accessibility but also provides additional opportunities for keyword placement.
Given that Motor Mods has been serving the Gloucestershire area for over 40 years, local SEO was a key focus. We included local keywords and provided full contact details, including a Google Maps location, to improve local search rankings. We also optimised the site for voice search, which is increasingly being used for local queries.
SEO isn’t just about keywords; it’s also about providing value to the visitor. The Motor Mods site is filled with informative content that addresses the needs and questions of the target audience. From detailed product descriptions to customer testimonials, the content is designed to engage visitors and encourage conversions.
With the growing number of mobile users, we ensured that the website is fully responsive. This not only provides a better user experience but also positively impacts SEO, as Google gives preference to mobile-friendly websites.
On the backend, we made sure the website loads quickly and is secure (HTTPS), as these factors also contribute to search engine rankings. We also implemented schema mark up to provide search engines with structured information about the business, thereby improving the site’s visibility in SERPs (Search Engine Results Pages).
By taking a holistic approach to SEO, we’ve created a website that not only meets the aesthetic and functional needs of Motor Mods but also performs well in search engine rankings. This ensures that the business is easily found by those looking for auto electrical specialists and vehicle accessories, thereby driving more traffic and, ultimately, conversions.