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I saw a Facebook post last week that struck a chord. It read:

I have no doubt that you are well aware of the dangers that the internet can pose for us.

I read a recent article about research into the best times of day to post on various social media sites.

You would be amazed how many times people tell me “I’ve already got a website so I don’t need a new one.”

It’s an old phrase that some may consider a cliché but in terms of planning for your business it is absolutely spot on.

If you use Twitter you may well find you have difficulty mastering the header dimensions. Not only that, but even if you follow Twitter’s official guidelines for header photo sizing you may still struggle to get it right.

We have previously discussed how a terrific cover photo on your Facebook page is an excellent marketing tool.

Marketing has always been a contentious subject. For many people just the mere word makes their hackles rise and there can be no doubt that at a lot of marketing can be viewed as intrusive and unwanted.

Traditionally, the New Year is the time for making resolutions to change your lifestyle for the better, whether it is eating less, exercising more or giving up smoking. Unfortunately, all too often these good intentions have fallen by the wayside by the end of January.

In marketing, the start of the New Year is an excellent time to reflect on how you do things and consider where improvements can be made. By keeping things smart and simple, these resolutions are ones that can be kept and can help your business grow:

Well that’s another year out of the way.

But just take a minute to think back to January 2018. Did you return to work full of good intentions to really boost your business? Did you have a plan for the next twelve months that was going to leave your rivals eating your dust? Did you have some great marketing ideas you just needed time to put into action?

And then the phone rang and all those thoughts went out the window as you got bogged down with the nitty gritty of the day to day running of your business.

We can help!

In last month’s blog I started to show you how to maximise your Facebook cover photo’s potential to help increase your market share.

Here are some more ideas for you:

1. Offer new products. Your cover photo is an ideal platform to advertise your new products or services as it is the first thing anyone sees. Keep it regularly updated to make sure your customers and clients are informed.

2. Show your certificates. If you have certificates, accreditations or qualifications you can show them on your cover photo. Such things are known as trust logos and a survey found 75% of respondents felt they were a sign of reliability. In fact 61% said they had not completed a transaction because of a lack of trust logos.

Now as you know marketing is my thing and I pride myself on having seen every trick in the book. However, I was not prepared for a recent trip to a whisky distillery which had me paying for the privilege not once but twice!

Carol and I had spent a lovely break at Brecon and were heading home when we spotted the Penderyn Whisky Distillery advertising tasting tours. After no thought at all we headed inside.

First up you paid for the tour. This was an interesting experience with a knowledgeable and entertaining guide explaining things such as how the wood of different barrels affects the flavours of the whiskey held in them. The tour finished with a lively Q&A session.

Next up we headed to the bar for a tasting session. Very thoughtfully miniatures were provided for those people who were driving. Finally we left via a fantastic gift shop.

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