I expect you all know the answer to that one – curiosity! But how can curiosity help you improve your marketing?
Just think for a minute about why customers or clients contact you or visit your website. It is because they are curious.
They want to know something so their curiosity leads them to you. But once you have got them on the phone or viewing your website, how do you keep them and convert them into a sale or client?
It is all down to how you answer their questions and whether you can create more curiosity.
Every website owner that collects emails via opt-ins or contact forms needs to be aware that Google are making significant changes to their Chrome 62 web browser with effect from this month.
If your site is not HTTPS then Chrome will show a ‘NOT SECURE’ warning from now on. This may well put off any potential clients whilst viewing your website.
Networking can be a powerful way of building up your business. However, too many people approach it with the wrong attitude and consequently think it does not work for them.
Here are five common mistakes people make when networking, together with simple strategies to overcome them.
1. You always expect everyone at networking events to be a client. You should rather be focussing on making contacts. Networking is about building business relationships, not necessarily sales.
Now, you may be wondering why I have suddenly started making public service announcements but please bear with me.
Our new twelve sided £1 coin came into circulation on 28th March 2017 as a replacement for our old ‘round pound’. The reason for introducing it is to cut down on counterfeiting. In addition, it’s distinctive twelve sides make it easier to detect by touch alone and it is considerably lighter than the old coin.
The old pound coin ceases to be legal tender on 15th October, just a few weeks away. Banks are expected to exchange coins for notes after that date, providing they are in bags of twenty. You will probably still be able to exchange them at the bank or Post Office if you hold an account there.
So why am I going on about this change in our monetary system? What can it possibly have to do with marketing, I hear you ask.
If, like me, you check how many visits people make to your site, you may be frustrated by the number who view but don’t decide to buy from you or take up your service.
“Timewasters!” you shout at the screen.
Here’s how you can make those same timewasters work for you.
If we turn the question around you will see that the feedback shows that your website is attracting the wrong type of customer. So why is that?
• Your marketing message is wrong
• You are aiming your marketing at the wrong people
Rather than dismissing the timewasters, try and engage with them. If you have a phone number, call them or if you have an email address drop them a quick line. “What made you visit our website today?”
Marketing isn’t rocket science. In many cases the aim is simply to make you stand out from the competition.
This can be down to a simple matter of getting the wording right so that you promote your business in the best possible positive light. Here are some handy words and phrases that can help lift your marketing copy above the crowd.
Networking – some people are naturals at it, others need to work hard. Whatever your views you should remember that it is one of the most cost effective ways for small businesses to grow new business and get repeat work.
It is estimated that networking and word of mouth advertising are jointly likely to bring in seven times as much business as any other form of advertising. And generally it is free.
Never heard of content marketing? You may not have heard the phrase but you’ve certainly seen it in action.
Every time you visit a website, be it for entertainment or news, you are engaging with content marketing. It is the information you are accessing, what you are actually seeing and reading.
I think it is true to say that everyone visiting your website for the first time has something in common – they are curious.
They want something from you, information, a product or a service, so they visit your website. That website’s job is to turn that enquiry into a client. To do that, you need to make them curious enough to contact you.
If you are a small business I know that you will be doing everything to save money wherever you can. Here are five easy ways to do just that:
1. Contract instead of hiring. Employees need office space and equipment. They need training. They need their insurance, sickness and holiday pay. Hire a contractor or freelancer instead and see how much money you save immediately.
Tuesday 9th May saw some business colleagues and I hard at work on a course – a golf course, that is!
We were pleased to support the latest James Hopkins Trust Charity Golf Day and, although our team didn’t win, we had a marvellous day out mixing with other Gloucester business people.
Our team was representing Severn Signs and you can see in the picture Rob Wallace, Managing Director of that company, Tony Lawrence, owner of Gloucester’s Kodak Vision Centre and me, Clive Hannis.