It’s an old phrase that some may consider a cliché but in terms of planning for your business it is absolutely spot on.
If you use Twitter you may well find you have difficulty mastering the header dimensions. Not only that, but even if you follow Twitter’s official guidelines for header photo sizing you may still struggle to get it right.
Traditionally, the New Year is the time for making resolutions to change your lifestyle for the better, whether it is eating less, exercising more or giving up smoking. Unfortunately, all too often these good intentions have fallen by the wayside by the end of January.
In marketing, the start of the New Year is an excellent time to reflect on how you do things and consider where improvements can be made. By keeping things smart and simple, these resolutions are ones that can be kept and can help your business grow:
Well that’s another year out of the way.
But just take a minute to think back to January 2018. Did you return to work full of good intentions to really boost your business? Did you have a plan for the next twelve months that was going to leave your rivals eating your dust? Did you have some great marketing ideas you just needed time to put into action?
And then the phone rang and all those thoughts went out the window as you got bogged down with the nitty gritty of the day to day running of your business.
We can help!
In last month’s blog I started to show you how to maximise your Facebook cover photo’s potential to help increase your market share.
Here are some more ideas for you:
1. Offer new products. Your cover photo is an ideal platform to advertise your new products or services as it is the first thing anyone sees. Keep it regularly updated to make sure your customers and clients are informed.
2. Show your certificates. If you have certificates, accreditations or qualifications you can show them on your cover photo. Such things are known as trust logos and a survey found 75% of respondents felt they were a sign of reliability. In fact 61% said they had not completed a transaction because of a lack of trust logos.
Now as you know marketing is my thing and I pride myself on having seen every trick in the book. However, I was not prepared for a recent trip to a whisky distillery which had me paying for the privilege not once but twice!
Carol and I had spent a lovely break at Brecon and were heading home when we spotted the Penderyn Whisky Distillery advertising tasting tours. After no thought at all we headed inside.
First up you paid for the tour. This was an interesting experience with a knowledgeable and entertaining guide explaining things such as how the wood of different barrels affects the flavours of the whiskey held in them. The tour finished with a lively Q&A session.
Next up we headed to the bar for a tasting session. Very thoughtfully miniatures were provided for those people who were driving. Finally we left via a fantastic gift shop.
The first thing I am going to assume is that you have Facebook Business Page. Providing that is the case, I can show you how to maximise its potential to help increase your market share.
If you read these blogs regularly, you will have heard me say this before – everything you do is about marketing your business so your Facebook cover photo needs to be saying something positive about your company.
Take a look at yours now. Is it a random, stock photo? If it is then it’s doing you no good at all. It needs to be interesting, informative and increasing brand awareness to drive people to your page to learn about your products and actively engage with you.
If you are looking for some quick and easy ways to increase the number of enquiries you receive and sales you achieve, I have got some tips for you.
1- Be there when they want you. This might seem a no-brainer but you would be surprised at the number of businesses who set their working hours by the strictures of their own industry and merely copy competitors. That is making life easy for yourself, not necessarily for your customers.
2- Flexible payment methods. It has never been easier for companies to accept payment via credit, debit or charge card and from services such as PayPal. Providing you factor any charges into your prices, these transactions won’t cost you anything.
I am convinced that word of mouth recommendations are the lifeblood of many businesses and I make no bones about going back to basics this month.
Your potential customers want to believe they are making the right choice by choosing your product or services. Hearing people say good things about you increases their confidence in you and helps persuade them they haven’t made a mistake.
Here are 10 really easy ways to provide good customer service and get people saying good things about you and making recommendations.
1. Provide excellent value. It should go without saying that your product or service should be first class and competitively priced.
2. Provide first class customer service. Think about how you like to be treated and treat your customers in the same way.
Do you want HSTS for your website?
I thought not. What about better security, faster load times and increased SEO?
So you do, eh? Have a definition to start with:
HSTS – HTTP Strict Transport Security. This is a response header that tells your browser that it can only connect to a website using HTTPS. HSTS increases the speed and security of HTTPS websites.
Want another definition?
HTTPS – Hyper Text Transfer Protocol Secure. If you connect to a site using HTTPS the site encrypts the session using a secure sockets layer (SSL naturally). This is obviously useful for sensitive transactions such as banking and payments.