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So which are you: dinosaur or smart bunny?

The dinosaur obviously knows that he has to have a website for his business. There it is, reading like an online brochure. He goes out looking for customers for his product or services, rather than finding products for his customers. The dinosaur still believes in wasting time, money and energy in dull advertising campaigns.

The smart bunny, on the other hand (or paw), is busy using social media to establish what people actually want. He uses instant access to online data to carry out research that used to take weeks and cost silly money. The smart bunny is not reliant on banks but uses crowd funding with Kickstarter and the like.



Just think about what makes some of today’s major business successes different from the giants of the past.

Facebook, the world’s most popular media owner, does not create any of the actual content.

Airbnb, now the largest provider of accommodation in the world, owns no property.

Uber, the world’s largest taxi service, owns no vehicles.

Business is changing and you need to get on board or be left behind with the dinosaurs.

So be a smart bunny and give me a call. I can help take your business out of prehistoric times and into a brave new world. Go on, hop to it!

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