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So you’ve carried out your latest email campaign to your mailing list and are looking at the results. If you are getting few responses or your call to action is not being answered then there is the possibility that the email has not even been opened.

Put yourself in the shoes of your prospective reader. Was your email subject line “Our Newsletter Issue 12”? Not very inspiring is it?

Your reader wants to know what’s in it for him so you need a subject line that interests him enough to want know more. You need to give him something to pique his interest.



The ‘From:’ line of your email should have your company name already in it, so they know who is sending it and you don’t need to repeat it in your subject line. What about “How to Work Less but Earn More”? Now that’s a subject line that would get me opening an email.

Here’s another tip: keep your subject lines short. You need to be aware that some smaller screens may not display the whole line which could have disastrous consequences.

Consider the subject line “Our slimming pills kill the need to diet”. You wouldn’t expect to get many call backs if the line was reduced to “Our slimming pills kill”. You get the idea. For the same reason it is best to put the important part of your message at the beginning of the line.

So don’t underestimate the importance of the subject line of your email and treat it as you would the headline for an article or blog.

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