what's going on?


I saw a Facebook post last week that struck a chord. It read:

“Don’t use a big word when a singularly unloquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.”

Say what?

When you are writing content, whether it is for a blog, e-newsletter or sales brochure, be sure to keep your writing simple and to the point. People like to read short sentences.

Now I am not suggesting you use fewer words than are required, merely that you don’t use more words than you need.

Here is an example of what I mean:

At this point in time there is no news.
Currently there is no news.
Long sentences lack clarity and impact, two important parts of effective marketing.
Ernest Hemmingway famously once produced a wonderfully effective short story by just using six words. Yes, I said a whole story in just six words. Here it is:

For sale. Baby shoes. Never worn.

Take inspiration from Hemmingway and keep your sentences short and to the point.
Pick out the fluff. Aim for clarity. Restrict your sentences to a single thought.

For more tips about content writing and other ways to improve your marketing give me a call on 01452 534860.

Latest Blog

Get in touch

Please fill in the form below and we'll be in touch as soon as possible!

Invalid Input
Invalid Input
Invalid Input
Invalid Input