Now, you may be wondering why I have suddenly started making public service announcements but please bear with me.

Our new twelve sided £1 coin came into circulation on 28th March 2017 as a replacement for our old ‘round pound’.  The reason for introducing it is to cut down on counterfeiting.  In addition, it’s distinctive twelve sides make it easier to detect by touch alone and it is considerably lighter than the old coin.

The old pound coin ceases to be legal tender on 15th October, just a few weeks away.  Banks are expected to exchange coins for notes after that date, providing they are in bags of twenty.  You will probably still be able to exchange them at the bank or Post Office if you hold an account there.

So why am I going on about this change in our monetary system?  What can it possibly have to do with marketing, I hear you ask.

Simple – keywords.

If someone is looking to find out when the old £1 coin goes out of circulation they may well find themselves here, on this page.  They will find out what they want to know, when the old coins go out of circulation, and probably go on their way, never to visit this site again.

But … there is always the chance that while they are here they may want to have a look around.  And if they have a business that is looking for a new website, for instance, or some innovative marketing ideas, they just might pick up the phone and give me a call.

I’m not suggesting that you simply fill your blogs and webpages with front page news items or a list of famous names as that would be counter-productive.  However, if a celebrity is visiting a restaurant local to you it might be possible to weave a story around the fact, including their name in your headline, attracting traffic you would not normally get.

Be creative!

If you have satisfied your curiosity about the old £1 coin and would like to chat about how I can help you grow your business then call me on 01452 534860 for an informal preliminary conversation to see how I can help you.