Dynamic presents…
Unlock SEO IN 7 DAYS
Giving you the keys to your web traffic!
An Introduction to seo
Welcome to your SEO learning journey! Picture this: your website is a hive of activity, your inbox is brimming with enquiries, and your business is booming like never before.
Sounds like a dream, right?
Well, you’re just 5 parts away from starting to turn that dream into reality. SEO, or Search Engine Optimisation, is the magic wand that can make your website irresistible to Google’s algorithms.
The better your SEO, the higher you’ll rank, and the more customers will find you. Ready to embark on this transformative journey?
Let’s dive in!
Part 1:
Quick keyword optimisation
Keywords or keyphrases are the bread and butter of SEO. They’re the words and phrases your customers type into Google when they’re looking for businesses like yours.
Did you know…not implementing keywords on your website regularly can reduce your ranking score on Google, making you less likely to appear on the first few pages of results.
Identify Your Keywords: Start by brainstorming a list of words and phrases related to your business. If you’re a plumber in Bristol, your list might include “plumber,” “Gloucestershire,” “emergency plumbers near me,” and so on.
Use Free Online Tools: Several free online tools can help you find relevant keywords.
Google’s ‘Keyword Planner’ is a popular choice, but it requires a Google Ads account.
For a simpler option, you can try tools like Ubersuggest or Google Trends.
Wordstream
Follow the link here, enter a keyword or phrase related to your business and the tool will provide you a list of related keywords that you can focus around as a starting point.
Search Volumes
Search volumes are a key way of telling the difference between a popular keyword and a non-popular keyword. This will show you how many hundreds or thousands of searches your keywords attract on a monthly/weekly basis.
Competition Level
By studying competitors, you will be able to see what keywords they are also ranking for, therefore you can target these keywords and phrases to overturn them!
What are the benefits of keyword optimisation?
Attract More Website Visitors
Reach local people who are searching in your area
Maximise your Visability on Local Google Searches
Drive Qualified Leads To Your Services or Products
Attract More Website Visitors
Reach local people who are searching in your area
Maximise your Visability on Local Google Searches
Showcase your great work/services to over 2.5 billion potential customers
Did you know…
If you don’t take the necessary steps to keep up with Google’s everchanging algorithms, then your website will pay the price. For example, if a site doesn’t have a proper link structure, then search engines may not crawl and index the site properly which can ultimately lower rankings..
Incorporate Your Keywords: Now you’ve searched up what keywords match your business, sprinkle these keywords throughout your website. They should be in your page titles, subheaders, and body content. Remember, your content should still read naturally. Don’t cram in keywords where they don’t belong, else Google will punish you for it!
Aim for a keyword density of 1-2%, meaning your keyword appears 1-2 times for every 100 words of content. Unsure how to do this? Here’s a handy guide on how to incorporate keywords naturally into your content.
Start your SEO journey today…
Thank you for taking the time to read through Part 1 of our SEO Guide in 7 Days! Be sure to look out for Part 2 and in the mean time, if you are interested in learning more about how to implement SEO on your website, be sure to contact us for a free consultation below!