What Is SEO and Why Is It So Important For Businesses?

by | Jul 10, 2022 | Knowledge Hub

Search Engine Optimisation (SEO) is an absolutely crucial digital marketing tool. SEO is so important for businesses because it makes your existing website far more visible, and this means that you will receive a greater amount of traffic to your website and subsequently far more opportunities that you can take advantage of to convert potential prospects into certified customers.


Keywords and phrases are words that potential customers use to find certain online content, and that businesses can then subsequently use to connect with potential customers who are searching for their services and products.


Content is vital for SEO because it’s fundamentally the way in which you will engage and reach your audience. Crafting content to fit your desired angle is essential. For example, if you owned a garden centre and wanted to rapidly increase visibility and engagement, you could publish a number of blogs relating to gardening, choosing the correct species of plant, growing advice, and more. When an individual who wanted to know more about the gardening process went looking for this information, your blog would pop up, and you would be able to begin building a relationship with that potential customer by providing vital information.

Content can come in a variety of forms, including:

  • Content on webpages
  • Videos
  • Blogs
  • Infographics
  • Podcasts
  • How-to guides
  • E-books
  • Social media posting

SEO off-page

Off-page SEO revolves around external optimisation practises that take place away from your website rather than on it. The main technique here is backlink building as quality backlinks that send people to your website from external websites will tell search engines that your website is high-quality and valuable, helping to build your brand and authority.

The main tactics used for backlink building are infographic creation, guest blogging, and the use of influencer marketing within your content.

 Local SEO

60% of all searches will be performed on some kind of mobile device, and nearly 50% of those have a local intent. For example, if you owned a local restaurant, local SEO would make sure that in the event people in your area were looking for the best restaurants in your area, they will come across your website.

Other best practises for local SEO include the creation of location-specific webpages, claims in local directory listings, and creating different pages on Google My Business for your business.


At Dynamic Sales Solutions, we can help you formulise a plan to help build your brand with SEO. Once we understand what your aim is, the first part of your SEO strategy will be made up of research, research, and more research. Fortunately, we have a raft of software tools that give us accurate results which we can work with. This is the key to finding the best way forward to hit your goals. If you want to find out more about us, click here or call us on 01452 534860.