Have you ever thought about the wealth of information you have from your social media analytics? All the content you have shared, the interactions from your followers, the messages and comments you have replied to – this all creates very unique and useful data in the form of your social media analytics.

This unique information can help you with your social media marketing. Here are our 5 reasons why you should be using your social media analytics.

Understand your audience

Understanding your audience can help you in so many ways, for example, looking at your posting history can help you to find the very unique and individual times to share your content. Facebook Insights allow you to see the days and times when most of your followers are online, this allows you to post content at these optimum times for maximum reach.

Help you to decide which are your best social networks

Not all social media platforms will work for you and your business. The best way to find out which works best for you is through experimentation and using your analytics to measure how much traffic, engagement, and sales you are getting. Once you have an understanding of which social platforms work best for you, you can focus on these and eliminate the ones that aren’t working.

Helps you to create better content

Reviewing your social media analytics will help you to understand what content works the best. On platforms like Facebook and Twitter, you can see if images, links, or videos do better. Similarly, you can review insights and analytics on Instagram and Pinterest to determine what type of images perform better. Instagram has now made it possible to review analytics from Reels, which will help you in creating better content.

Help you to understand your competitors

Whilst you are creating and posting content on social media, your competitors will be doing the same. Spend some time reviewing your competitor’s social media content, see what type of content they are posting, and which type of post/content gets the most likes, shares, and comments. This will give you a good idea of the type of content you can include within your social media strategy.

Shows how a social media campaign is performing

If you are running a specific paid social media campaign, you should regularly be tracking the analytics. This is very important because if the campaign is not performing as well as you hoped or expected, you can make changes to the campaign after reviewing the analytics and rectify any issues and not waste money on an ineffective campaign.

There are so many benefits of using your social media analytics. They can help you to create both a short-term and long-term presence on social media. If you are baffled by analytics or have any questions about what all the numbers mean, our team at Dynamic would be happy to help.

Give us a call today on 01452 534860.