Email, one of the earlier forms of digital communication, still prevails when it comes to targeting your customers. Why? Because most individuals have an email account or need one to access a range of sites on the internet such as social media or simply to place an order from Amazon!
- It reaches an audience that is already interested in what you offer!
When people sign up to your mailing list, it is because they are interested in the product or service you are offering.
- It generates revenue
According to Marketing Week, email generates an estimated £29bn retail sales annually, meaning it is a great tool for your business to utilise.
- Everyone has it
As we mentioned earlier, a vast majority of people have an email address, which suggests that there are plenty of people out there who will have an email address and will be interested in what you have to offer!
Email marketing can be a great asset to your business, especially when part of an implemented marketing strategy that utilises social media, video, copywriting and photography!
If you are interested in setting up email marketing? Why not contact us to discuss how we can help you today.