If your business has got this far without a website, you might be wondering: do I really need one for my company? What is the point if I am already successful? What’s the point in having a website?
The short and simple answer is that no matter what your business is, having a website in 2022 is essential. A website offers a wide variety of benefits for small, local businesses, and most of these benefits increase in value exponentially year over year as the internet continues to expand. Each and every day, Google are continuously adding to their service to enhance website experiences for customers.
Even if your product or service cannot be delivered or purchased online, having a website allows the world the opportunity to discover your business. Having an online presence if just as important for driving sales and business as other USP’s you may have.
Here are our 5 key reasons why having a website is essential in 2022:
Worldwide access
Having a website makes your business accessible 24/7, 365 days a year from any location on earth, meaning there is the opportunity to expand the awareness and potential customers who will choose to shop or use a service your business provides. Creating a website for your business also makes other forms of marketing easier, as back links can increase your ranking (position) on Google, making your business more visible to internet users. Social media posting is the first step to take when branching out your business.
Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). You enter words and phrases related to your business into a keyword research tool, figure out which ones are getting the most traffic on Google, then build your content around those phrases. Ranking highly on Google (the most used search engine in the world) speaks for itself with how important it is.
Boosts Professionalism and reputation
At Dynamic Sales Solutions, we know how to create a professional looking website, but did you know having a website makes you and your business look professional too? 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. In this day and age, having a website is vital, the vast majority of people want to research before they purchase a product or choose to use a particular company’s service.
As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers.
Showcase your products and services
Especially if you are looking to sell your service to a variety of customers, you need appealing web pages and copy that will attract this audience. You can show potential customers what they’ll get when they work with you by displaying high-quality photography and videography to go alongside this, making your website stand out above the competitors in your industry/area.
By publicising key information about your business, people wont have to necessarily ring up in order to make contact with you. A website will allow natural enquiries come through by filling out forms, making it practical for you as a business owner. For example, if you run a restaurant, you might want to mark any items on your menu that are sold out so people are aware when ordering.
Convenience for customers
As we’ve touched on already, a website not only brings practicality, but it also boasts convenience for your customers. Your website can show where you are located on Google maps, showcase testimonials, and have easy to use ‘contact us’ pages that are available 24/7. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighbourhood your business is based in. Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. People DO read reviews, especially customers who have never used your service before.
Low cost with lasting value
35% of small businesses feel as though their business is too small to warrant a website. How shocking is this statistic…no matter how small your business, you should not feel that you are too small to get your name heard.
Dynamic provides a low cost and lasting value service to ensure you have a professional looking website. With a range of web management services to choose from, having a website is low cost, effective at bringing in new business, increases the profile of your company and makes a permanent mark on the web!
This means your website has lasting value and will continue to bring new and existing customers back to your business time and time again, especially if you utilise key factors within a website (SEO, digital marketing, management…etc).
Hopefully, by now you’ve realised that the question isn’t “do I need a website for my business?”, but “can I afford to not have a website in the digital era?”. The answer is simple, no! Your customers are online, your competitors are online, and if you’re not there to intervene, your competitors and your customers will connect. Make sure you check out our website build and management packages if you are interested in taking your business to the next level!