Here at Dynamic, we understand what makes a great website and what features to include to get the most from your website’s requirements.

Building a great website is often the key to expanding your reach, whether you are running a small local business or creating an eCommerce platform to sell products internationally. In the industry of website creation and management, there is always something that can be updated to a website in order to gain a better rate of response. If you are considering creating a company website and online platform, here are some features to take advantage of.

Mobile Optimisation

It may come as no surprise to learn that most visitors that come to your website will be searching through their mobile device. With more than approximately 98% of all UK citizens have access to a mobile, it is critical that your website is designed to be mobile friendly. Optimising your website for mobile usage is essential to prevent loading or browsing issues from occurring whenever a mobile user attempts to visit your site.

If you look professional both on desktop and mobile, you are already ahead of 40% of your competition, with studies showing that 40% of websites are not optimised for mobile! Excellent on-brand visual design goes a long way in attracting prospective customers while also maintaining a positive connection with previous visitors and current clients.

Customer Service Support Options

Offering multiple support and customer service options is also recommended for any website. By having customer service options such as chat boxes and live chats, you are able to communicate directly to your customers who are active on your website.

This can help when answering customer questions, or just by actively saying that you are not a robot and are there if needs be! Customers will not mind a pop up chat box, just make sure you don’t go overboard on the information! You don’t want to turn customers away!

Visible Calls To Action – Location and Contact Information

Using calls to action is extremely important when marketing a website or promoting a new brand or business online. Including visible calls to action on each of your website’s pages can help encourage visitors to learn more about your products and services. By having buttons that are clickable, this will help drive customers to the landing pages you want, motivating them to follow through with their purchase.

Excellent UI/UX

Both the UI (User Interface) and UX (User Experience) of your online visitors should be a top priority when building any type of site or online portal, especially if there are options to buy products…etc. Testing website layouts and designs in various browsers and different operating systems and devices can ensure that your website is up to date in terms of browsing standards before launching it.

Components such as dead links and uncompelling copy (misspelt words, poor grammar…etc) will also hinder your performance across platforms such as Google, as they will recognise errors within your website and push it out less. Content is still king when it comes to building an online presence and being recommended on Google search. Creating a blog and sharing evergreen, helpful, and highly informative content can help establish your brand’s reputation in any industry.

Social Media Feed

Boosting your website’s search and social media optimisation can significantly increase your reach and online visibility with any target demographics or audience you intend to reach. Having a strong SEO strategy helps to establish and build trust among new visitors and prospective buyers and enhances the user experience. By including a live social media feed on your website, this will mean you are potentially reaching out to even more customers, as people may not realise you are on social media in the first place! These can act as visual guides to key information you are portraying on social media, especially picture/video-based channels such as Tik Tok or Instagram.

Designing, launching and maintaining a successful website is not an overnight process. All of these features can help take your business to the next level in terms of your online presence and performance. Knowing which website features will help your website stand out and attract new visitors can help you outperform your current competition as you establish a place in search engines. Appearing higher on Google will in-turn result in higher engagement rates, so take advantage of these key website features today.

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