Why Is SEO So Important For Your Website?

by | Aug 12, 2022 | Blog

One factor we all wish we can achieve when it comes to running a business is appearing as high up on Google as possible.

People will often only look at the first 1 or 2 pages, so it is important that you are appearing as high as you can when people are searching for your services in your chosen area/demographic. The factor we recommended the most in order to achieve this is the use of SEO, especially on the back end of your website.

SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries. This can be done in a variety of methods, but some are undoubtably more effective than others.

SEO communicates the importance and relevance of their websites and pages to Google. Through SEO, your content becomes more likely to rank highly in front of users searching for your keywords. Keywords surrounding your business are key to attracting new searches across Google. Google uses the keywords on your website to decide whether to display it as a direct search result or a recommendation. If you haven’t optimised your site for the right keywords and key phrases, you could be missing out on valuable organic search traffic.

Search engines employ specific algorithms to direct online traffic to one site or another. They can use your history of Google searches, all the way to your location and shopping habits, Google knows what to put in front of the audience perfect for them. You of course want your website to be in this category!

Having this content focused around your business sector, no matter what people search for on Google, as long as it is linked to your business’ services/products, you have more chance of appearing higher on the results list. Content is one of the most important ranking factors for Google, which looks at your website content to determine the overall quality of your site and whether it provides value to visitors. If your copy across the site is of poor quality and does not read well, people will not trust your site, and neither will Google.

There are numerous benefits to having a strong organic search strategy. For example:

  • Low cost
  • Great ROI
  • Provides actionable data
  • Boosts credibility/reputation
  • Attracts relevant users
  • Filters out false leads

By including other features that differ to traditional copy such as video and imagery, separate landing pages, FAQs, this will also improve your SEO across your webpage. Organic search marketing can take a bit of time to show results, and SEO is a process that evolves with your site, meaning that you need to stay on top of it to keep its effectiveness. There is no point in completing SEO all in one go and then not touching anything for months on end. It is very much an on-going stunt.

However, it’s worth the effort. All you have to do is make sure that you nurture your traffic through the marketing funnel to achieve this revenue. You can nurture this traffic through completing the following recommended steps.

  • Provide positive user intent (Informative, navigational copy)
  • Keywords implementation
  • Back links and in/outgoing links
  • Avoid negative back links
  • Track your data

If you feel you are in need of ranking higher on Google using the help of professionals, then we’ve got you covered! It may just sound like another task to add to your list, but it needs depth and structure in order to work effectively! To help ensure that you’re optimizing your site to the best of your ability, it’s important to work with the right tools. We can provide you with target keywords and locations in order to create a SEO template to incorporate on your website. Be sure to check out our website where can read more on our SEO services we provide to a variety of existing customers!