You may be wondering, why do I need to produce blogs for my business and what role do they play in my online marketing?
When it comes to the information your website gives off, blogs are some of the most important ways in which you can create new customers for your business. Through blogs, you can utilise a number of keyways in which Google uses your work and pushes it out to as many consumers as possible (especially those searching in the field you work in).
With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy.
Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers through important factors. Especially with a large amount of competition across the web, there are methods that you must implement in your blog writing in order for them to appear higher in Google’s ranking.
Here are some of the key reasons to utilise blogs to be effective as possible:
Keywords – By using words that are commonly searched across the web, your blog is going to be recommended above others who have not used these key terms. Google shows search results that match to the consumers organic search, so more people will land on your website if you use words that are searched the most in your chosen industry. For example, with ourselves in the marketing industry, we commonly get asked:
- “Do you build websites?”
- “Do you provide social media posting services?”
- “Do you provide website management?”
- “Is SEO important?”
- “Do you do graphic design?”
By answering your most commonly asked questions, the more chance your website will be visited.
SEO – SEO or (Search Engine Optimisation) is what happens in the background for your blogs. By implementing media that Google likes to share (video, imagery, links, headers…etc) you will be recommended a lot more than if you weren’t using these factors. Google likes to push websites that use good SEO and meet their requirements, so make sure your blogs are completed on the front and back end of production.
Repost onto social media – When writing a blog on your website, this will in-turn create a link and a landing page which can be shared across any social media channel available. This not only gives you social media content, but it also gives more opportunities for people to find your blog other than through Google. Google recommends blogs that are written well and contain good information, but the power of social media should not be underestimated.
Current trends in your industry – No matter what industry you are in, there is always trending news that you can follow and relate to your work. People are going to be interested in current news, so try and relate your blog to the latest news using outgoing links where possible. This will be good for SEO and for creating engaging content that customers have a want to read. The latest news will always be the better option in comparison to informative pieces.
Blogs help with link building – Link building is one of around 200 factors that Google considers when ranking a site. By creating regular, informative content with inbound and outbound links, you’re well on the way to getting indexed by Google and showing up on the organic search results. Linking to other, larger, authoritative pages and linking back to a specific page on your own website will help you drive more traffic to it.
Blogging positions you and your business as experts in your field – Sharing your expertise online is a very important part of any businesses marketing strategy. If you can offer solutions to problems that you know people have within your industry, you’ll be able to build trust with your readers. No business would survive without the trust of its customers, so using a blog to showcase your expertise will build your readers confidence in you and your services. Potential customers very rarely trust a company out of the blue, so prove you are up to date and actively working in the industry by creating monthly blog content to prove you know your stuff!
So, if you’re a company owner that’s not using blogging as part of your marketing strategy, think again!
Google’s objective is to provide people with the most accurate information to match what they’re searching for. Business owners can take advantage of this by providing Google with expert content to help them do just that. As long as it’s done professionally as possible within the copy and on the back-end pages, you are all set for digital success!
If you want more help or advice about blogging for your business, then take a look at our website here – we are website designers, developers and digital marketers, helping clients in and around Gloucester with all of their sales and marketing needs. Click here for more information, or give us a call on 01452 534 860.