How to improve the user experience of my website?

How to improve the user experience of my website?

Your website is arguably the most powerful marketing tool for your business.   It is available 24/7 to connect with your potential customers and should therefore be the pinnacle of your marketing efforts. A website should facilitate the users desire to find...
How can I create a brand for my business?

How can I create a brand for my business?

Branding is a marketing term you probably hear thrown around a lot, but what does it actually mean? Should you have a brand for your business? If so, how on earth do you create one?! In answer to the first question, what is a brand: “A brand is the way a product,...
Why should I be using video marketing?

Why should I be using video marketing?

Creating a compelling and engaging marketing strategy can be a challenge for businesses. The world online is forever evolving, and new trends emerge almost weekly. With the constant growth of technology and the importance of having a strong online presence, your...