Does it feel like you’ve done everything right, yet your website is still nowhere to be seen in Google’s search results?
Have you recently just created a new website and are wondering why your website isn’t ranking on Google? Or have you recently created a brand new landing page and it isn’t coming up when you type in the exact title?
The truth is, ranking on Google takes a lot of time and hard work, but everyone has to start somewhere.
It can take time for Google to index your page or whole website; the minimum time you should allow is at least a week after submitting a sitemap or a submit to index request before assuming there is a problem. 99 times out of 100, there are no problems with your website, you just need to allow time for Google to rank your website on its search engine.
Brand new website lack authority across Google, as they need time to determine what your website has to offer for eager searchers. Google’s ranking algorithm is based on something called PageRank, which essentially counts backlinks and internal links as votes. UR runs on a scale from 0-100. High UR pages have more “authority” than low UR pages.
Google uses a variety of different methods in order to verify what is considered as a reputable website that should be recommended highly. Authority and the information you give off is one, but reputation and geographical reasonings are another. It’s also important to note that you are not trying to find your website on Google, you are looking for a landing page.
In most cases, this will be the homepage of your website, as this is what Google concentrates on first, but if other pages on your website rank better than your home page because of certain keywords used, then this will be what Google show to searchers. For that reason, to show up in Google, three things need to be true:
- Google knows that your website exists and can find and access all your important pages.
- You have a page that’s a relevant result for the keyword you want to show up for.
- You’ve demonstrated to Google that your page is worthy of ranking for your target search query—more so than any other page from another website.
Another reason why you might not be showing up on Google is the lack of high-quality backlinks. This is implemented via SEO (Search Engine Optimisation) which is needed in order for the website to rank on the first pages of Google. This is done via marketing personnel or back-end software developers (we offer this service here at Dynamic!).
Even if nothing is stopping Google from finding your page, you still need to “prove” to them that it deserves to rank. While there are hundreds of factors at play in Google’s algorithm, the number of backlinks from unique websites to a page seems to be a strong one.
We’ve found this time and time with existing and past clients. Many people love the idea of creating a website, but don’t have the same fascination when it comes to correctly optimising it for the best search results possible. If the web pages ranking above you have way more backlinks, then this could be part of the reason you’re not showing up in Google.
To conclude, Google aims to rank the most useful and relevant results for each query. Therefore being the best website/landing page in the entire world on a specific subject/service is always going to be hard to achieve, but never impossible. We have helped hundreds of clients gain a considerable rank across Google. That’s why it’s essential to align your content with what searchers expect and want to see.
There are other reasons as to why your website might not be ranking on Google, but these are often rare finds:
- You have a Google penalty
- You have duplicate content issues
- Your web page doesn’t align with “search intent”
- You’re blocking search engines from crawling your pages
Especially if you have only just made your website, the most common reason will be you are just far too new to rank straight away! From there, it’s critical to understand the level you’re playing at and the strength of your opponents. Some levels are easy because your opponents are weak. Others are difficult because they’re strong. If you are in a crowded market or in a largely populated area, you may find it harder to rank on Google. You may need to level-up by building backlinks and “authority” before taking on stronger ones.
Here at Dynamic, we can answer all of the questions you may have when it comes to ranking on Google. Just remember that it’s often worth making an effort to complete difficult levels because unlocking that achievement can be a game-changer for your business. Especially services such as off-page and on-page SEO, Google Ads and keyword implementation, all of these steps can help you start to rank on Google quicker than if you just let it rank organically. Make sure to contact us today for more information or check out our SEO services here if you are wondering why your website does not show up on Google.