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The New Normal World – The Digital World

The New Normal World – The Digital World

Coronavirus has accelerated the UKs digital scene by over 5 years according to Computerweekly.com. The pandemic has allowed the world to enter a new, digital normal where human communication and work life have rolled into one. So, is the new normal? In Wales, they...

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3 Benefits of Having a Blog

3 Benefits of Having a Blog

At Dynamic Sales Solutions, we love a blog. Why do we love blogs so much? Because they are a fantastic way to promote your work and your business. Here are three benefits of having a blog. Develops and builds relationships Blogging provides you with an opportunity to...

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Blogging for SEO

Blogging for SEO

  Having a blog on your website may feel unnecessary for some, maybe you just want to have a website that is there for people to stumble upon. However, blogging is vital to improving your websites ranking – your SEO and visibility on the internet. That is why at...

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Three reasons why having a website is essential

Three reasons why having a website is essential

  No matter what your business is, having a website is essential. Even if your product or service cannot be delivered or purchased online, having a website allows the world the opportunity to discover your business. Here are our top three reasons why having a...

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Marketing Matters – What is it and Why do it?

Marketing Matters – What is it and Why do it?

  At Dynamic Sales Solutions, we know the value of marketing, not only for our business, but for yours too! So, what marketing and why does it matter? What is Marketing? Marketing is a tool used by a variety of businesses to coordinate a coherent strategy to...

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Analytics and Post Exposure on Facebook

Analytics and Post Exposure on Facebook

At Dynamic Sales Solutions, we know how important it is for your social media to be engaging but also have benefits to you and your business. This is why analytics and post exposure are so important to consider when posting on social media. Social media platforms such...

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Learning to say “Goodbye”

Learning to say “Goodbye”

Any employer aims to put together the best workforce possible and to keep them together for as long as he can. However, there will inevitably come a time when a valued employee wants to leave for what can be a variety of reasons. At this point, you may feel personally...

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5 Tips to Make Sure your Newsletter Gets Read!

5 Tips to Make Sure your Newsletter Gets Read!

I like a good newsletter and, having produced far too many to count over the years, I reckon I’ve an idea of what a good one should look like. Here are 5 tips to improve your newsletters to ensure people actually read them: 1. It’s not a big, glossy advert. People...

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Eating Lunch at your Desk can Harm your Health!

Eating Lunch at your Desk can Harm your Health!

I read recently about BUPA research which highlighted the number of workers in the UK who do not take a proper lunch break. By eating at their desks, the research suggests, they are risking health and happiness and reducing their productivity. The research considered...

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Adapt and Survive!

Adapt and Survive!

So the New Year has begun and where are you? Is this where you expected to be when you were planning the year ahead twelve months ago? Well done if you have achieved what you set out to do but don’t worry too much if you haven’t. Sometimes you need to stand back and...

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What do you Mean it’s 2020 Already?

What do you Mean it’s 2020 Already?

I cannot believe it is nearly Christmas again. Where does the time go? You have to believe me when I tell you that I absolutely love my job. I have got a great team around me with an amazing range of skillsets and a fantastic set of clients, many of whom I can call...

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Joanna’s Journey with Dynamic!

Joanna’s Journey with Dynamic!

Joanna Nicolas is a Child Protection Consultant who just popped into our office one day as she happened to be running a course elsewhere in the building. We ended up designing a new website for her! This is the story of her journey with us: “I needed to completely...

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Don’t let the B@~T%*#S get you down

Don’t let the B@~T%*#S get you down

Don’t worry, this is not going to be a political rant. We’ve all had to suffer far too many of those over the last couple of years, enough to last a lifetime! Lol But when, as business owners, we are bombarded day in and day out by all the “Doom & Gloom” merchants...

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Mobile Friendly or Mobile Optimisation?

Mobile Friendly or Mobile Optimisation?

I know you realise how important it is to have a website that looks good on a mobile phone. However, you may have heard that some sites are ‘mobile friendly’, whilst others are ‘mobile optimised’. So what’s the difference? Simply put, all mobile optimised websites are...

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Dynamic Wins Design Award!

Dynamic Wins Design Award!

And when I say Dynamic I really mean our employee, Luke! The Solutions Awards are organised by media, marketing and publishing team Earth Island. This year the Awards Ceremony will be held at the Café de Paris in London on 12th November and our Luke will be there. I...

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AI Mimics CEO’s Voice to Rip Off £200,000!

AI Mimics CEO’s Voice to Rip Off £200,000!

I recently read that a Wall Street Journal report highlighted how a gang of hackers used AI software to mimic the voice of an energy company’s CEO and successfully stole over £200,000. The CEO of an unnamed UK energy company received a phone call from the German chief...

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Time to Junk the Jargon!

Time to Junk the Jargon!

It may well be that you studied for a degree at University or have worked in your current business from the ground up. You know your stuff and are not afraid to use technical language and acronyms. The problem is that your audience, the people reading your copy on...

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iPhone Hack Attack Found Lasting 2 Years!

iPhone Hack Attack Found Lasting 2 Years!

I don’t know how many of you use iPhones but I do and I was horrified to read of a sustained hacking attack that has been going on for over two years. Google’s Threat Analysis Team (TAG) came across a small number of hacked websites that were being used in ‘watering...

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Sometimes You Need a Mule!

Sometimes You Need a Mule!

“Why on earth do I need a mule, Clive?” Bear with me and I’ll going to explain. Now, what is the one thing people think of when they picture a mule? Mules are stubborn. Stubborn. Despite its negative connotations, sometimes stubborn can be a good thing. And sometimes...

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Help Your Employees Grow!

Help Your Employees Grow!

I talked last month about helping new employees settle into their post. This time I am going to discuss how you can help your employees to grow and develop. The way to do this is through training. There are many ways to do this but the overall strategy should be to...

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Elon Musk and the Threat of AI

Elon Musk and the Threat of AI

Elon Musk is an interesting guy. He is described as a technology entrepreneur , investor and engineer. He has Canadian, South African and US citizenship. He is the CEO of SpaceX and Tesla Inc as well as being the co-founder of PayPal. And he’s worried about Artificial...

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Ditch Dull Marketing!

Ditch Dull Marketing!

I wonder if you, like me, are turned off by the majority of marketing we receive. The reason? It is dull. If that is the case, then why do so many companies insist on pushing it at us? Three reasons: 1. Dull is cheap 2. Dull is easy 3. Dull is fast I remember the Good...

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Bedding In New Employees

Bedding In New Employees

I recently learnt that HR studies show up to 20% of staff turnover happens in the first 45 days of starting a new job. This emphasises to me the importance of making sure the initial honeymoon period for a new employee is done well, if for no other reason than the...

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Great Employee Experiences

Great Employee Experiences

I am always looking at ways of helping my team improve themselves and encourage them to sign up for various courses as I am a great believer in lifelong learning. This got me thinking about how else I could improve the employee experience and I came across some...

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Writing Content? Keep it Simple!

Writing Content? Keep it Simple!

I saw a Facebook post last week that struck a chord. It read: “Don’t use a big word when a singularly unloquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.” Say what? When you are writing content, whether it is...

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How to Avoid Scams, Phishing and Fake Enquiries

How to Avoid Scams, Phishing and Fake Enquiries

I have no doubt that you are well aware of the dangers that the internet can pose for us. There are the obvious ones, such as your uncle the Nigerian Prince, but there are also plenty of scams that are more difficult to detect, especially if you are scanning your...

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What is the Best Time to Post in Social Media?

What is the Best Time to Post in Social Media?

I read a recent article about research into the best times of day to post on various social media sites. The web-based project management platform, CoSchedule, analysed its own data and that gathered from other studies. The industries covered included examples from...

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Making your Website Work for You!

Making your Website Work for You!

You would be amazed how many times people tell me “I’ve already got a website so I don’t need a new one.” You may also be surprised how many people go on to add “Mind you, I’ve not looked at it recently.” Well, they may not have but you can bet that someone has – a...

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Optimizing your Twitter Header Size

Optimizing your Twitter Header Size

If you use Twitter you may well find you have difficulty mastering the header dimensions. Not only that, but even if you follow Twitter’s official guidelines for header photo sizing you may still struggle to get it right. You are not alone!If you follow their official...

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The Perfect Facebook Cover Size

The Perfect Facebook Cover Size

We have previously discussed how a terrific cover photo on your Facebook page is an excellent marketing tool. For maximum impact it should be a high quality image that is branded and portrays your business accurately and in a professional manner. To get the most out...

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Marketing – the Good, the Bad and the Ugly

Marketing – the Good, the Bad and the Ugly

Marketing has always been a contentious subject. For many people just the mere word makes their hackles rise and there can be no doubt that at a lot of marketing can be viewed as intrusive and unwanted. Let’s look at the Ugly side first off. There has been a lot of...

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Marketing Resolutions to Make … and Keep!

Marketing Resolutions to Make … and Keep!

Traditionally, the New Year is the time for making resolutions to change your lifestyle for the better, whether it is eating less, exercising more or giving up smoking. Unfortunately, all too often these good intentions have fallen by the wayside by the end of...

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Blatant Plug – Make Us Your Team for 2019!

Blatant Plug – Make Us Your Team for 2019!

Well that’s another year out of the way. But just take a minute to think back to January 2018. Did you return to work full of good intentions to really boost your business? Did you have a plan for the next twelve months that was going to leave your rivals eating your...

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Maximising your Facebook Cover Photo Pt 2

Maximising your Facebook Cover Photo Pt 2

In last month’s blog I started to show you how to maximise your Facebook cover photo’s potential to help increase your market share. Here are some more ideas for you: 1. Offer new products. Your cover photo is an ideal platform to advertise your new products or...

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Maximising your Facebook Cover Photo Pt 1

Maximising your Facebook Cover Photo Pt 1

The first thing I am going to assume is that you have Facebook Business Page. Providing that is the case, I can show you how to maximise its potential to help increase your market share. If you read these blogs regularly, you will have heard me say this before –...

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4 Ways to Improve Your Client’s Experience

4 Ways to Improve Your Client’s Experience

If you are looking for some quick and easy ways to increase the number of enquiries you receive and sales you achieve, I have got some tips for you. 1- Be there when they want you. This might seem a no-brainer but you would be surprised at the number of businesses who...

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Why All Websites Should be Using HSTS

Why All Websites Should be Using HSTS

Do you want HSTS for your website? I thought not. What about better security, faster load times and increased SEO? So you do, eh? Have a definition to start with: HSTS – HTTP Strict Transport Security. This is a response header that tells your browser that it can only...

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The Secrets of Writing Great Online Copy!

The Secrets of Writing Great Online Copy!

I expect you know from your own experience that reading online is different from reading print. It therefore follows that writing online needs to be different to the way you were taught to write for print. To get technical for a moment, research has come up with the...

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10 Ways to Improve Your Social Media Marketing

10 Ways to Improve Your Social Media Marketing

I read the other day that nearly a quarter of the world’s population use Facebook. That’s a huge potential market and while I don’t expect you to reach those figures it shows the potential audience social media has. So what can you do to increase your share of the...

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Using Instagram on a PC or Mac

Using Instagram on a PC or Mac

I know that many of you use the free Instagram app to upload photos to social media. However, the app is designed for taking, editing and sharing images on mobile phones and devices rather than computers. Consequently, you cannot use a PC or Mac to enhance your...

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Is the Customer Always Right?

Is the Customer Always Right?

I expect you have heard the saying “the customer is always right”, but is it true in all cases? Obviously, if you tell a client they are wrong you run the risk of them taking their business elsewhere. However, there are instances when if you do not point out your...

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Six Seeds of Success for Your Business

Six Seeds of Success for Your Business

I am going to take a backseat this month and let you do the thinking for a change. Below are six seeds to help your business grow to success but you have to come up with the actual examples. Once you do, make sure you blog about them, tweet, make them articles in your...

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6 Ways to Stop Stressing!

6 Ways to Stop Stressing!

I know the feeling. Your business has completely taken over your life, you find yourself working every waking hour and your health and home life are suffering. Take a deep breath and consider these six ways of taking back control of your life while still managing your...

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Everything you do is Marketing

Everything you do is Marketing

I went to the supermarket yesterday and saw something that really made me think. I parked up next to an estate car which had the logo and contact details of a local cleaning company on the side. All well and good, you might think, taking an opportunity for some highly...

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When You Have to Say “No”

When You Have to Say “No”

I understand that some people find it really difficult to say “No”, especially if it means turning down work. On the other hand, if you say “Yes” to everyone you leave yourself wide open to all sorts of problems. You can soon find yourself bogged down with too many...

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Stop Banging your Head Against a Wall!

Stop Banging your Head Against a Wall!

I think we all experience this at some stage – I know I have. You reach a certain point and think that it is just too painful to go on. Have a moment’s reflection and think about what you are doing. Are you doing it because: • Everybody else is doing it so it must be...

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The Problem with SEO

The Problem with SEO

I have no doubt you understand what SEO is – it stands for Search Engine Optimization and if you get it right you will improve your search engine ratings. So the theory is that if you use the right words you will appear higher placed in the popular search engines and...

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Let’s Talk Targets!

Let’s Talk Targets!

You might tell me that you want more customers. I will reply, “How many?” If you in turn say “I don’t know”, then you’ve got a problem. You can’t hit a target unless you have a target to aim for! Just saying you want more customers is ineffectual because it doesn’t...

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“So what is this GDPR thing again?”

“So what is this GDPR thing again?”

GDPR? Why, it’s only the single most important piece of legislation likely to affect your business this year, that’s all. Seriously, if you are not aware of the impact the General Data Protection Regulations will have when they come into force on 25th May this year...

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Emails Need Headlines Too!

Emails Need Headlines Too!

So you’ve carried out your latest email campaign to your mailing list and are looking at the results. If you are getting few responses or your call to action is not being answered then there is the possibility that the email has not even been opened. Put yourself in...

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Could Dynamic help you to Win The Apprentice?

Could Dynamic help you to Win The Apprentice?

Lord Sugar shocked viewers and contestants alike at the end of the latest series of The Apprentice by appointing both finalists as winners for the first time ever. James White and Sarah Lynn shared the prize but one of them only scraped into the final after harsh...

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Dinosaurs vs Smart Bunnies!

Dinosaurs vs Smart Bunnies!

So which are you: dinosaur or smart bunny? The dinosaur obviously knows that he has to have a website for his business. There it is, reading like an online brochure. He goes out looking for customers for his product or services, rather than finding products for his...

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A Magical Christmas with Gloucester Rotary …

A Magical Christmas with Gloucester Rotary …

For the last ten years I’ve been a proud member of the Rotary Club of Gloucester, a very merry band of men & women who have a lot of fun socially, whilst also raising money for many good causes, not only abroad but the great county of Gloucestershire as well....

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You Know Time Flies – Are You Ready for 2018?

You Know Time Flies – Are You Ready for 2018?

I can already hear you saying “where did that year go to?” Time flies, as we all know, and the end of 2017 is fast approaching. Everyone is frantically working to meet those Christmas and end of year deadlines in time. Just pause and take a moment to think back to...

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I’ve just got One Word for you – Empathy!

I’ve just got One Word for you – Empathy!

Before I get started, just have a think about the businesses you deal with that you feel you have the best relationship with and feel most loyal to. I bet they will have at least one of these traits: • They take good care of you • They go that extra mile for you •...

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What Killed the Cat?

What Killed the Cat?

I expect you all know the answer to that one – curiosity! But how can curiosity help you improve your marketing? Just think for a minute about why customers or clients contact you or visit your website. It is because they are curious. They want to know something so...

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Google Penalty for non HTTPS Sites Starts!

Google Penalty for non HTTPS Sites Starts!

Every website owner that collects emails via opt-ins or contact forms needs to be aware that Google are making significant changes to their Chrome 62 web browser with effect from this month. If your site is not HTTPS then Chrome will show a ‘NOT SECURE’ warning from...

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5 Ways to Make the Most of Networking!

5 Ways to Make the Most of Networking!

Networking can be a powerful way of building up your business. However, too many people approach it with the wrong attitude and consequently think it does not work for them. Here are five common mistakes people make when networking, together with simple strategies to...

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Old £1 Coins Become Non-Legal in Weeks!

Old £1 Coins Become Non-Legal in Weeks!

Now, you may be wondering why I have suddenly started making public service announcements but please bear with me. Our new twelve sided £1 coin came into circulation on 28th March 2017 as a replacement for our old ‘round pound’.  The reason for introducing it is...

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Making Time Wasters Work for You!

Making Time Wasters Work for You!

If, like me, you check how many visits people make to your site, you may be frustrated by the number who view but don’t decide to buy from you or take up your service. “Timewasters!” you shout at the screen. Here’s how you can make those same timewasters work for you....

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Choose the Right Words!

Choose the Right Words!

Marketing isn’t rocket science. In many cases the aim is simply to make you stand out from the competition. This can be down to a simple matter of getting the wording right so that you promote your business in the best possible positive light. Here are some handy...

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Why So Many Lists?

Why So Many Lists?

Have you ever wondered why so many articles, blogs, videos and newsletters feature lists? The simple answer is because they are very popular.  But why? One of my blogs last month’s was titled ‘5 Key Networking Strategies’.  Someone reading that is not going...

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Five Simple Marketing Campaigns!

Five Simple Marketing Campaigns!

I know what you want – more sales.  I bet you don’t have a current marketing campaign though. It’s not rocket science and here are five easy ways to run a campaign that will bring in more sales. 1.    Lapsed customer campaign.  It is a...

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5 Key Networking Strategies!

5 Key Networking Strategies!

Networking – some people are naturals at it, others need to work hard.  Whatever your views you should remember that it is one of the most cost effective ways for small businesses to grow new business and get repeat work. It is estimated that networking and word...

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Making Content Marketing Work for You!

Making Content Marketing Work for You!

Never heard of content marketing?  You may not have heard the phrase but you’ve certainly seen it in action. Every time you visit a website, be it for entertainment or news, you are engaging with content marketing.  It is the information you are accessing,...

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Dream Team Tackles Course Work!

Dream Team Tackles Course Work!

Tuesday 9th May saw some business colleagues and I hard at work on a course – a golf course, that is! We were pleased to support the latest James Hopkins Trust Charity Golf Day and, although our team didn’t win, we had a marvellous day out mixing with other Gloucester...

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Keep Them Curious!

Keep Them Curious!

I think it is true to say that everyone visiting your website for the first time has something in common – they are curious. They want something from you, information, a product or a service, so they visit your website.  That website’s job is to turn that enquiry...

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5 Ways Your Business can Save Money!

5 Ways Your Business can Save Money!

If you are a small business I know that you will be doing everything to save money wherever you can.  Here are five easy ways to do just that: 1.    Contract instead of hiring.  Employees need office space and equipment.  They need...

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Getting Your Priorities Right!

Getting Your Priorities Right!

In our hectic modern world it is essential that you prioritise your daily tasks.  Here are four tried and tested methods employed by successful businesses. •    ABC Method.  Divide your tasks into three levels of importance, A, B and C. ...

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Average Doesn’t Cut It!

Average Doesn’t Cut It!

How many times do we hear about the ‘average business’? Let me tell you something; some businesses are always in demand.  They supply things that their customers and clients value.  And one thing they are not is ‘average’. Think about what makes you...

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Spring Clean your Office!

Spring Clean your Office!

Never mind spring cleaning at home, you need to think about decluttering your office.  A tidy workplace gives you peace of mind and can lead to more productivity. Start with these five easy steps: 1.    Get your filing system right.  Take a...

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“Don’t Panic Mr Mainwaring!”

“Don’t Panic Mr Mainwaring!”

I’m sure you all remember Corporal Jones from Dad’s Army shouting “Don’t panic” and then running round in circles doing an excellent impersonation of a headless chicken. Sometimes you can find yourself in a situation where you are unexpectedly put on the spot and have...

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Mind Your Mindfulness!

Mind Your Mindfulness!

Now don’t worry – I’m not going to go all New Age on you, but I am always open to suggestions about improving productivity and reducing stress.   It has to be said that there are some very useful techniques that can be borrowed from the current Mindfulness...

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Deadlines – Your Marketing Friend!

Deadlines – Your Marketing Friend!

Deadlines – some people love them and use them to get their work done efficiently.  Others hate them. One of my favourite quotes is from Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy.  “I love deadlines.  I love the whooshing noise they...

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5 Ways to Get Your Customers Buying More!

5 Ways to Get Your Customers Buying More!

I know that everyone wants to increase sales so here are 5 treid-and-tested ways to get your customers buying more. 1.    Cross-Selling.  This one is an old trick.  Would you like a case for your new mobile phone?  Do you want some...

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New Year’s Resolution!

New Year’s Resolution!

So it’s another new year – how are those resolutions going? Did you promise yourself that this would be the year that you took control of your business planning and moved up to the next level?  That you would sort the website out once and for all to make it a...

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New Year = New Opportunities

New Year = New Opportunities

Are you winding down for the Xmas break?  I’m not, and you shouldn’t be either. The start of every New Year is an ideal opportunity to get new clients.  The smart companies will be hard at their planning now, knowing that they have a terrific chance of...

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Improve Your Marketing

Improve Your Marketing

I am always being asked for ways that small businesses can improve their marketing.  Here are five that are simple and straightforward. 1.    Keep it Local.  The further afield you go the greater the risk you run of spreading your marketing...

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Should You Ever Fire a Client?

Should You Ever Fire a Client?

 Yes, I can hear you.  ‘Fire a client?  Are you insane Clive?’ No, I’m not and on occasions this is something I have done and on more occasions wished I had have done. Just think about this for a moment.  Your relationship with a client is usually...

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Let Me Make Your Business Grow!

Let Me Make Your Business Grow!

Let’s say there are two garden centres who want to improve their marketing and decide to send out a newsletter.  Gary’s Gardens knows that back in the day you had to buy in mailing lists of potential clients, pay for the paper and printing, pay a company to fold...

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Marketing Tips – The Fantastic Four!

Marketing Tips – The Fantastic Four!

I am regularly asked by clients for marketing tips. Here are four of the best to get you thinking about marketing smarter, growing your market share and increasing your profits.   1. Remember that everything in business is marketing. Every aspect of your business...

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Pitch the Right Price!

Pitch the Right Price!

Here’s a marketing tip that may sound simple but is crucial to growing your business – you must get your pricing right. If you say that you are offering a top quality service or product but only charge an average price, people will be suspicious. Equally, they won’t...

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DSS Help Charity Golf Day!

DSS Help Charity Golf Day!

Dynamic Sales Solutions (DSS) of Gloucester were pleased to be asked to get involved with a Charity Golf Day held at Tewkesbury Park Hotel last month to raise funds for the James Hopkins Trust for special children. The Trust was set up in 1989 to provide practical...

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Why it’s Good to be a Quitter!

Why it’s Good to be a Quitter!

Being known as a quitter isn’t usually a good thing, but in business it can be. Take a look at these 10 mistakes small businesses can avoid by quitting and taking a different course of action. 1. Accept that there are no shortcuts to success and stop looking for them....

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Website Writing for Customers – not Google!

Website Writing for Customers – not Google!

Most people these days know what SEO means – search engine optimisation. In basic terms, search engines like Google will trawl a website looking for keywords that will appeal to a target visitor. As an example I might be looking for a real ale pub in Cheltenham and...

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A Burger is Just a Burger … Or Is It?

A Burger is Just a Burger … Or Is It?

Someone I know paid £38 for a burger in a London restaurant. That’s thirty-eight pounds. That got me thinking; why would someone pay that much when you can pick up something of similar calorific value for a fraction of the price in any of the popular High Street...

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Know Your Market!

Know Your Market!

A simple question to start with – how well do you know your market? Many small business owners assume they have their finger on the pulse of their market and know exactly what their clients and customers want and need.  Unfortunately, they are not always correct....

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Making Content Marketing Work for You!

Making Content Marketing Work for You!

What is Content Marketing? You are reading it right now! You experience Content Marketing whenever you visit a website and access information, whether the site is concerned with news, entertainment or a blog. It is as simple as that but it can be your most powerful...

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Marketing Resolutions to Make … and Keep!

Marketing Resolutions to Make … and Keep!

Traditionally the New Year is the time for making resolutions to change your lifestyle for the better, whether it is eating less, exercising more or giving up smoking. Unfortunately, all too often these good intentions have fallen by the wayside by the end of January....

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Black Friday – The Real Origin!

Black Friday – The Real Origin!

By now Black Friday will have come and gone and you will either have snapped up some fantastic bargains or ignored the whole palaver. Where has this new phenomena come from and, more particularly, how did it get its name? It is a tale of marketing spin at its most...

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Do We Still Need Print Advertising?

Do We Still Need Print Advertising?

 The short answer is “yes we do”, and it doesn’t look like going away anytime soon! Advertising is all around us, from television and radio ads and poster hoardings to streamed online banner ads. Multinational companies will often have advertising budgets running...

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How Marketing Works

How Marketing Works

I'm not a fan of the Vanarama commercial on TV. You know the one – his van’s off the road so he starts singing. It has me reaching for the remote to change channel every time. But here’s the thing – I remember the product. If I ever needed to rent a van the chances...

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How to Find New Customers

How to Find New Customers

You shouldn’t wait until your business is struggling or you have ‘the time to do it’. Searching for new customers should be an essential ongoing task for all businesses, big or small. Your existing customers are important, of course, but most businesses are likely to...

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Even Small Businesses Need a Website!

Even Small Businesses Need a Website!

You may have a small business employing just a couple of staff with a product or service that you do not feel is suitable for online selling. Should you bother with a website? The answer is a resounding “Yes!” It may well be that your service cannot be sold online....

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Web Writing that People Want to Read!

Web Writing that People Want to Read!

Writing articles or news blogs for an internet audience requires a very different style to writing print copy. This is primarily due to your audience reading online articles in a different way to when they read printed articles.   Modern laptop, tablet and mobile...

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Communication is Everything!

Communication is Everything!

When contacting clients, whether other businesses or consumers, it is not always what you say but often how and when you actually say it. If you send the wrong message to potential clients at the wrong time, the results may be disastrous. For example, imagine that I...

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Five Crucial Questions in the Age of the Customer

Five Crucial Questions in the Age of the Customer

There is no doubt that marketing has changed dramatically in the 21st Century and we have now arrived at what is being called the Age of the Customer. To survive and thrive, companies need to rethink how they interact with their customers and they need to be where...

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Look your best on mobiles!

Look your best on mobiles!

Digital marketing is now responsible for over 50% of the total spend on marketing in the UK. As such, it needs to be acknowledged as a vital part of your marketing strategy. Whilst the actual content of a site will always be vital, in this age of Facebook, Twitter,...

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Why Telephone Follow-up Is A Must

Why Telephone Follow-up Is A Must

Telemarketers are almost 'universally hated'. There's always someone complaining about being hounded by Telesales companies calling on behalf of businesses or charities. However, done in the right way, it is still very important and successful today. The use of the...

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5 Areas Of Focus To Grow Your Business

5 Areas Of Focus To Grow Your Business

There are 5 areas, where, if you focus some effort each day, will make a big difference to your business. While they may be obvious to most, few business owners bother to dedicate time to thinking how they can improve each area.   The 5 key areas are: Increasing...

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