I think it is true to say that everyone visiting your website for the first time has something in common – they are curious.
They want something from you, information, a product or a service, so they visit your website. That website’s job is to turn that enquiry into a client. To do that, you need to make them curious enough to contact you.
Too many small businesses kill curiosity rather than nurturing it. Their websites are full of lists, FAQs and highly detailed information. Of course you need to give some detail and information but you also need to hold something back.
Your website, and indeed your whole approach to marketing, needs to encourage the client’s curiosity until they feel they need to contact you, by phone, email or in person.
Take a log hard look at your marketing. Is it encouraging curiosity or bombarding the client with an overload of information?
Better still call me now on 01452 534860 and I will help you build the client curiosity you need to encourage.