Why would you use Whatsapp for Business?
Gone are the days when you were disconnected from technology. For better or for worse, everyone is contactable, pretty much all the time. We all are bombarded with emails and adverts on our social media feeds, so why bring Whatsapp into the fray?
By using a platform that a quarter of the world’s population accesses every month, you know that there is an audience there. WhatsApp Business allows companies to connect with customers in a professional and timely manner. So, what is WhatsApp for Business?
How to use WhatsApp for Business
The WhatsApp for Business app is available on Android and iPhone, created with small business owners in mind. All you have to do is head to your relevant app store, download and fill in your business information. You will then be able to start customising your online store and upload images.
Intended to feel just like WhatsApp messenger, you can message and send photos and videos to your customers. It also provides tools to automate, sort, and quickly respond to messages.
In this blog, I will explain why Whatsapp for Business is an invaluable tool that you can utilise to cut through the noise.
1. Make Customer Connections with Confidence
Reaching your audience has never been easier, more convenient, or more personal. By sliding right into your DMs, WhatsApp for business sits in between the lad’s group chat and messages to mum. Because of this already-established familiarity, WhatsApp messages have an unparalleled 98% open rate. You are much more likely to have someone open a WhatsApp for Business message than an email, even on the go, but don’t think we are against emails!
-Boost Customer Engagement
Say hello to a more personalised experience. You can be confident in connecting with your base thanks to some invaluable WhatsApp for Business features.
With automated greetings, quick replies, and labels, you can rest assured that your customers are looked after and given the correct information, all while keeping the responses personal. Thanks to the casual nature of WhatsApp, this allows businesses to have a less formal relationship with their base, all within a private one-on-one chat.
By taking down the barriers of entry and making it a more casual dynamic, you can then increase customer trust and encourage higher engagement.
You can expect email conversations to have a long lifespan, with unspecified distances between replies, especially with a business-to-prospect dynamic. WhatsApp’s predisposition to being a casual app re-programs this relationship, allowing businesses to nestle in with other less formal conversations. So, on the customer side, there is an unspoken psychological element at play that can be very beneficial.
For businesses, the idea is the same – your responsibility is to message back quickly and concisely to deliver information whenever the customer or prospect wants it. So, used correctly, instantly responding to customer queries will build substantial trust. This level of convenience for the customer is unmatched by traditional communication methods and is sure to impress if handled correctly.
-Unbeatable Customer Support
In the same vein, any problem a customer or prospect might have can be dealt with quickly and efficiently, and in a casual manner that helps keep the problem light. You can be there 24/7 for your customers, quickly and easily resolve complaints and offer support all from one platform. If handled correctly, your customer satisfaction and loyalty have much room for growth.
2. Whatsapp API for Business – GDPR Compliant
Only opt-in contacts are messaged through API, making it fully GDPR compliant. This helps build trust with customers. By using the same guidelines as emails, your contacts can rest assured their data will not be misused.
Customers can also directly impact your quality score, so if you were to be non-compliant or spam people, there is an opportunity for customers to take action. This is obviously a good thing – the platform is not there to be abused, the last thing people want is unsolicited messages which will turn people off the platform completely.
It is crucial to WhatsApp to keep its user experience hassle-free. So, your only option is to craft relevant and value-giving campaigns, making it a pleasant experience for both you and the end user.
By making it a secure and trustworthy environment, your customers will be less likely to worry about handling information in the chat. All WhatsApp chats are end-to-end encrypted, meaning it is secure enough for the exchange of passwords and personal information without fear of being phished or hacked.
For extra reassurance, you can apply for a green tick.
3. Reach a Global Market
You can’t argue with having over 2 billion users on a platform. Businesses of all sizes can connect with customers all over the world, right from their phones or desktop. No matter the size of your business, WhatsApp for Business allows you to reach new markets on a global scale.
WhatsApp also has multi-language support, with over 60 languages. You can always have conversations in your customer’s preferred language, which would help build strong relationships. With the benefits of modern-day instant translation, no time is lost.
Not only can you reach a customer anywhere in the world, but you’re also connecting at home or at work. Thanks to WhatsApp being a mobile app, you are with the customer every step of the way, from their morning commute to just before they go to bed.
4. Get the Insights You Need
Thanks to WhatsApp for Business having valuable data insights, you can optimise campaigns on the fly. Low open rate? Time to test test test. With metrics like read rates and response times, it’s easy to see what is working for your business and what isn’t.
The more time you spend with the analytics, the better you will get at responding in a way that suits your particular customer avatar.
5. A Brand New World of Possibilities
With every new platform comes a new market, and using WhatsApp for Business is a no-brainer to connect with more people. Everyone and their gran have WhatsApp these days, which means there is a lot of room for you and your services. Only if you can do it the right way, mind. It is not the kind of platform to be overly pushy or salesy – your job is to blend in between the other chats, and make sure you are giving value to your customers and prospects.
For automating repetitive tasks and improving customer satisfaction, the tools at your disposal are not to be sniffed at. It’s possible to install WhatsApp for Business directly on your website, making it very easy for your prospects to get in touch.
In conclusion, WhatsApp for Business is a fantastic tool for connecting with customers in a less official manner, making it much easier to connect on a personal level. While LinkedIn can help increase that feeling of B2B, WhatsApp can be used for the opposite effect. We recommend using the platforms in unison to fully take advantage of the tools at our disposal, and create a larger pool of possible prospects.
With WhatsApp’s lighting-fast potential, WhatsApp for Business is a great tool for any business’s arsenal. If you need a hand setting it up for your business, we use WhatsApp for Business ourselves! If you’re going to attach WhatsApp to your website, make sure it is up to snuff first. If you have any questions, please don’t hesitate to contact us!