Marketing isn’t rocket science. In many cases the aim is simply to make you stand out from the competition.

This can be down to a simple matter of getting the wording right so that you promote your business in the best possible positive light. Here are some handy words and phrases that can help lift your marketing copy above the crowd.

 

Location – let your clients know where you are in relation to them.

Close to
Conveniently located near
In the heart of
Just minutes from
Within easy access of

Customer Service – what kind of service can your customer expect from you.

24 hour internet access
24 hour hep line
Award winning service
Expert team
Professional support

Trustworthiness – can your customers rely on you?

Accredited by
All work guaranteed
Certified by
Internationally/nationally known
Recommended by

Ease of use – is your product simple to operate or use?

All done for you
Easy installation
No instructions required
Self-explanatory
Simple instructions included

Physical properties – what can your customer expect from your product

Big enough/small enough to
Fits conveniently into
Fits all standard sizes
Lightweight for easy transport
One size fits all

I have got plenty more of these stored up. If you want to discuss your marketing ideas call me on 01452 534860 for an informal preliminary chat to see how I can help you.